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Social Media Manager

Coppell, TX

The Brink’s name is a promise to respect the trust we’ve earned in over 150 years in business. Every employee honors that promise by offering the highest levels of service and support to our customers. We take pride in our work, and we share a passion about our future. Learn why so many people have made the choice to join our team – and stay here.


The Brink’s Company is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries.


At Brink’s we believe that diverse teams drive success, and as such we foster an inclusive culture that values people with diverse backgrounds, ideas and perspectives. We build a sense of belonging so all employees feel respected, safe and valued, and we provide equal opportunity to participate and grow.

 

We are seeking a highly skilled and experienced Social Media Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing our social media strategy to increase our online presence, enhance brand awareness, generate leads, promote company growth, and support sales enablement.


This role requires a deep understanding of digital marketing, including the marketing funnel and SEO, as well as expertise in managing social media platforms for a B2B company.

 

Responsibilities

  • Writing and communication: Demonstrate exceptional writing and communication skills to craft high-quality written content and manage customer interactions on social media with professionalism and tact.
  • Platform management: Maintain an active presence on various social media platforms (Facebook, LinkedIn, etc.), leveraging each platform’s strengths.
  • Social media strategy development: Create comprehensive social media strategies that align with our company’s goals, focusing on awareness, lead generation, and growth.
  • Content creation: Produce engaging content across multiple platforms, including text, video, and graphics. Manage a social media content calendar to ensure timely publication of material.
  • Campaign management: Design and implement effective social media campaigns, using best practices to achieve optimal results.
  • Sales enablement: Assist the sales team by crafting customized social media posts each month for their personal LinkedIn profiles, enhancing their ability to connect with prospects and clients effectively.
  • Analytics monitoring: Regularly track and analyze the performance of social media activities, adjusting strategies as necessary to meet objectives.
  • Collaboration: Collaborate closely with HR and other departments to effectively promote company events and updates, maintaining consistent communication and brand messaging. Work alongside Content Marketing Manager on developing and executing nurture campaigns to ensure cohesive strategies across platforms.
  • Graphic design: Use graphic design tools such as Canva to create visually appealing content.


Qualifications 

  • Bachelor’s degree in marketing, communications, journalism, or a related field.
  • 6-10 years of proven experience in social media management, preferably in a B2B environment.
  • Strong portfolio showcasing successful social media projects.
  • Extensive experience with analytics tools and performance metrics.
  • Excellent understanding of digital marketing and SEO principles.
  • Skilled in preparing and delivering compelling presentations, capable of clearly communicating social media best practices and strategies to the sales team and other stakeholders, ensuring alignment and understanding across departments.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Strong interpersonal and communication skills.
  • Ability to work effectively in a collaborative team environment.
  • Demonstrates a proactive approach to learning and understanding by consistently asking insightful questions that contribute to deeper knowledge and informed decision-making processes within the team.


Preferred

  • Previous experience in a B2B company.
  • Demonstrated ability to lead social media strategy from conception to execution.
  • Experience in sales enablement through social media.


Application                                                                                                           

Please submit your resume and a portfolio that best showcases your skills and experiences relevant to this role.


Brink’s is the global leader in security and logistics services, trusted by banks, financial institutions and businesses in both public and private sectors. We deliver the currency of the world to businesses in our communities. We do it because we’re needed. We do it because we’re trusted and valued. We do it because it makes us proud. Brink’s Proud.

 

What’s Next? 

Thank you for considering applying for a job at Brink’s U.S. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature.


Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink’s U.S. For more information about future career opportunities, join our talent network, Like our Facebook page or Follow us on Twitter. 


Brink’s is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information or history or any other characteristic protected by law. Brink’s is also committed to providing a drug free workplace.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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