Social Media Manager

New York, NY

As part of the SAP Design Creative Studio, the Storytelling & Strategy team is looking for a Social Media manager to own the execution and management of all social channels including Instagram, Twitter, and YouTube. You will also work closely with the SAP Global brand to contribute to other channels such as LinkedIn and work closely with the Creative Studio team to craft engaging and compelling content for all social channels.

The goal is to increase our audience across channels, provide more quality content to followers, and craft an ongoing strategy and vision that will enable SAP Design to share our new brand and product expression with the world. You’ll also help manage the Twitter account for some of our primary design leaders, to elevate their thought leadership platform.

Expectations and Tasks

As the Social Media Manager, you will set the tone for the SAP Design brand in all social platforms and contribute to building out though leadership for the design leads on LinkedIn, Twitter and Medium. You should have extensive experience in managing the posts, tracking, evaluating, and analyzing success. You are up to date on the latest trending apps, updates, news, announcements and passionate about the intersection of creativity and technology.

Manage all social media profiles owned by SAP Design
Work closely with SAP’s global social media team to pitch and contribute SAP Design posts to global channels
Provide tactics for achieving short term goals and strategy for long-term goals
Schedule and post all social content, campaign, and calendars
Analyze performance of all posts and create reports to share with relevant teams
Use data-driven insights to significantly increase growth and engagement across channels
Monitor trends in social, digital, and mobile media and explore new tools, trends, and applications
Serve as a trusted advisor to senior leaders through strong communication and influencing skills
Help position SAP Design as a thought leader in UX and design
Provide guidance and best practices to select leaders who will be positioned as brand influencers
Work with creative team to pitch, develop and create necessary copy and asset for campaigns
Work with communications team to create internal resources for best practices
Demonstrate a commitment to equality and accessibility when it comes to community management and upholding the voice and tone of SAP Design’s social media presence
“Listen" actively to the social media community daily, analyzing results to drive social media campaign optimization that ensures impact

Education and Qualifications / Skills and Competencies

3-5 years of relevant experience in social media, communications, creative/digital marketing
Experience managing an established or global brand/corporate account
Expertise across all mainstream social platforms
Familiarity with industry standard scheduling tools is preferred
Light copywriting skills for posts, captions, comments, etc.
Data analytics to monitor and track performance
Clear communications skills to engage key internal stakeholders
The ability to be self-directed and work collaboratively with a multi-disciplinary team

Portfolio Requirement

Please submit a portfolio of recent visual work for review
Portfolios should be submitted as either a PDF or website (please provide password if private)

#SAPUXDesignCareers

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Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.