Social Media Coordinator

Boston, MA

We’re on the hunt for a social media coordinator, someone passionate about engaging with communities online and digital storytelling. This position will report to our Social Media Strategist and will be based in our office in the Seaport. This is a full-time role. The right candidate lives and breathes social media and has a passion to learn more about developing and executing community management efforts, social media strategies, and content for a brand.

Responsibilities:

Community Management

Engage Living Proof community by monitoring and responding to online conversation about Living Proof in real time and in brand voice, working with customer care team as needed
Lead proactive outreach and engagement efforts on social, including identifying surprise and delight opportunities for Living Proof community
Schedule content and manage profile updates across platforms on a day-to-day basis
Manage social giveaways and promotions, including monitoring entries, updating rules and regulations, and shipping prizes

Social Strategy

Support Social Media Manager in development and execution of social strategy to grow awareness of and engagement with Living Proof on social media
Research and report on social media trends/new features and ways for Living Proof to implement
Manage and report key insights on competitor social strategy and content
Assist with tracking and analyzing the success of content, campaigns, and activations

Content Development

Assist with concepting and developing engaging content, including participating in content brainstorms for monthly social content and new product launches, building content editorial calendars, real time and live content creation for organic and paid social, and social copywriting as needed
Source and curate User Generated Content (UGC) and manage posting rights
Monitor key cultural moments and trending conversations, identifying opportunities for Living Proof to join conversation creatively

Influencers

Support influencer marketing team with influencer campaign execution as needed

Requirements

1-2 years of experience (can include internships) in social media, digital marketing, or content creation
Strong interest in social media and basic knowledge of social platforms
Exceptional written communication skills
Ability to easily multi-task, prioritize and think creatively
Experience with photography and photo editing a plus
Passion for the beauty/haircare industry
Bachelor’s Degree in appropriate field of study or equivalent work experience

Diversity is a core value at Living Proof. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all employees. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions.