Social Media Coordinator
New York, NY
Specific responsibilities include:
Content Development
- Lead social media (organic and paid) photo and video shoots 2+ times per month including owning the briefing and product selection processes as well as shoot preparation
- Capture content at influencer events 2 times per year
Social Media
- Build, optimize, and analyze organic social channels including Instagram (4-5x/week), TikTok (1-2x/week), Facebook (1x/week), Youtube Shorts (3x/week), and Google Web Stories (3x/week)
- Assist in defining a cohesive social media strategy inclusive of brand-driving and sales-driving initiatives
- Create and maintain a social calendar that aligns with product launches, promotions, partnerships, events and brand moments
- Coordinate with brand team to develop copywriting skills aligned with the brand’s voice
- Work collaboratively with internal creative, brand and performance teams to develop and execute integrated creative ideas, plans and strategies
- Research competition and identify emerging social media trends and features to identify areas of opportunity
- Assist in community management: engage with the community and understand how to interact with Rebag’s audience; answer questions on Rebag product/services as they arise or reroute to customer service as needed
- Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement
- Assist in event production for influencer events 2 times per year including identifying brand-appropriate partners, vendors, and supplies, selecting and preparing product, and distributing checklists and recaps
Candidates
- 2-3 years of internship or 1 year work experience in social media
- Interest in and experience with luxury goods, Instagram and TikTok a must
- Interest in understanding social media KPIs and ability to develop reports
- A good visual eye and ability to develop and identify quality content
- Excellent writer and creative thinker
- Experience with social media scheduling and analytics tools like Curalate, Sprout Social, Sprinklr, Iconosquare, Dash Hudson
- Startup minded, positive, hands-on attitude and nimble
- Ability to prioritize and maintain a sense of urgency in a fast-paced entrepreneurial environment
Hybrid: 2 days in office, 3 days WFH
Salary: $58,500 - $63,000