Social Media Coordinator

Remote McLean, VA

GET Creative, USA TODAY Network's branded content studio, is looking for a forward-thinking Social Media Marketing Coordinator who will report to our Social Media Manger and work closely with our Social Media Strategist to help implement and execute our branded content social campaigns specifically on our USA TODAY Network sites.


An interest in and understanding of social media advertising (paid and organic) and the digital space is preferred. You will also need an understanding of social platforms from a content and advertising perspective and the ability to report on multiple advertising campaigns. Finally, a proven track record of exceptional project coordination, especially as it relates to organization, time management, and internal communications is a must.


This role is an excellent opportunity to learn and develop skills in multiple areas within the social media and the branded content digital advertising industry. This position requires an interest in paid social media advertising specifically within Facebook’s Ads Manager platform. The capacity and organizational skills to coordinate and execute a high volume of social media campaigns simultaneously is also a must. The role also requires the ability to multitask and work with multiple teams to help successfully execute multiple time sensitive campaigns.


This is a full-time position that can be based in our headquarters in McLean, VA or in our New York City or the Detroit office.


HERE’S WHAT YOU’LL DO

  • Create, coordinate and execute a high volume of social media campaigns for USA TODAY Network’s Branded Content advertising partners.
  • Coordinate campaign details with multiple internal teams (Program managers, Content Strategists and Editorial teams) to ensure campaign execution is aligned with client needs and shared in a timely manner.
  • Create branded content social posts across multiple markets and papers. Use paid promotion to boost posts and target preferred audiences.
  • Track all social posts, paid promotion campaigns and promotional budgets in a timely and organized manner so that they can easily be interpreted by others.
  • Ensure social post content adheres to social media guidelines and best practices. Troubleshoot as needed within platform, with team or with Facebook directly.
  • Coordinate with teams to provide insight if changes are needed. Write new copy, edit or reinterpret as needed.
  • Provide GET Creative branded content best practice insights for campaign execution to Sales teams for posting frequency and quality.
  • Work with Social Media Strategist to provide support on for National campaigns as needed.
  • Track and report on campaign metrics for national campaigns
  • Write social sharing copy for article content
  • Transcribe video captions for video files
  • Organize multiple post and campaigns within internal campaign platform. Communicate social post schedule and needs with internal teams.
  • Work with local editorial contacts to ensure post coordination changes if needed.
  • Help create content for our social campaigns for platforms including Instagram Stories & TikTok


Desired Skills and Experience

  • 1-2 years’ experience in digital or social media advertising preferably with a publisher, brand with high volume of content and multiple inputs, or agency
  • Knowledge or interest of Facebook paid advertising and knowledge on how Facebook’s Business Manager/Ads Manager tool works.
  • Possesses strong organizational skills, great attention to detail, tireless work ethic, an ability to multitask and a thirst for success in coordinating media campaigns and disseminating campaign metrics.
  • A passion or strong interest in digital marketing, advertising, and the media industry are key.
  • Must be comfortable working with a broad range of cross-functional staff—junior to senior, sales, marketing, editorial, design, analytics, etc.
  • Experience with and/or an understanding of content creation and advertising social media executions on platforms including Facebook, Twitter and Instagram.
  • An undergraduate degree, preferably in advertising or marketing or a related field.
  • Proficiency in Microsoft Office, including PowerPoint, Excel, Outlook, and Word


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

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