Social Media Coordinator

Hive Media Group connects various audiences with satisfying, fun, and thought-provoking pieces of digital content. We are driven by our desire to entertain and educate audiences interested in entertainment, parenting, pets, history, and everything in-between.

Our distribution/social team leverages our knowledge of platform publishing and social algorithms to drive traffic and audiences to our various brands and domains using tools, analytics, and strategy to maximize the effectiveness of our content and getting the right users in front of the right pieces of content. Engagement, posting, and distribution strategies are done in a collaborative environment and constantly change as algorithms and platforms pivot.

What We Want

We’re looking for someone who is enthusiastic and passionate about winning/spending their days creating and optimizing the most engaging/consumable content on the internet. We want someone who wants to learn content strategy and wants to understand publishing in the platform era. In order to be successful in this role you need to be hungry and always want to learn new things in a fast paced environment. We love to win and celebrate success and want you to be amped to do this alongside us. This role is a great opportunity for anyone with a passion for digital marketing, social media, and publishing who wants to gain experience in an exciting industry/company.

*****This is a full-time, in-house position in London, Ontario

(During COVID-19 we will be WFH indefinitely, with plans to get back into the office early 2022)

**Applicants must submit a cover letter/resume with your application to be considered**

Skill Requirements

Strong understanding of social media platforms such as Facebook, Instagram, TikTok, and Pinterest
A keen eye for style and detail with an ability to pick up on and capitalize on growing trends
Business acumen with a capacity for strategic thinking
Social savvy with a willingness to learn platform algorithms, organic distribution, and digital marketing
Strong written and verbal communication skills that you flex when you can
Understand virality and live and breathe getting people to click and engage with content
Able to learn tracking content analytics and interpret and learn from data using tools like Google Analytics and Facebook Insights
Strong Photoshop, Canva, or other tools to create images for social media
Education post-secondary degree or diploma
1-5 years of managing a large social media audience
Strong understanding of working with Excel and Google Sheets

What You Will Be Doing

Curate and optimize content for specific social platforms to increase engagement and/or CTR while adhering to platform policies
Analyze data and statistics to make effective decisions on posting schedule
Posting brand aligned and engaging content across social media platforms
Collaborate to ensure successful launches of new initiatives across multiple brands and platforms
Prepare regular reports of progress and forecasts to internal stakeholders on KPIs

Our Kind Of Person

You embrace change — platform publishing is volatile, so you need to adapt and pivot quickly
You understand how things go viral and why
You are collaborative and don’t shy away from office debates about which flavor of Starburst is best
You care about and take pride in your work
Comfortable taking initiative, working in collaboration with others, and mentoring those who need it