Social Media Community Manager & Content Creator

Plano, TX

Does the status quo bore you? Do you defy convention? If so, you might be the perfect candidate to help fuel our organization’s passion for what's next. Be a part of building iconic brands like Lay’s, Doritos, Tostitos, Cap’n Crunch and Quaker through the cultivation of highly engaged social media communities.

The PepsiCo Foods North America (PFNA) D3 Digital Marketing & Social Media Team is looking for a strategic, results-oriented Social Media Community Manager & Content Creator who thrives in a fast-paced, innovative marketing environment. Contribute to the strategy and lead the activation of our social media marketing efforts. This role will support both proactive and reactive consumer response, social strategy, and content creation for a specified brand / brands within the internal agency team D3 at PFNA. The successful candidate will be a social media expert, responsible for applying the latest best practices in social media content creation and consumer engagement across a broad spectrum of social media platforms.

Responsibilities

Lead social media community management, delivering 1:1 consumer response that builds brand affinity and drives engagement
Apply the latest social trends and performance insights gleaned through reporting to inform development of breakthrough social creative concepts to strengthen brand equity and establish an engaging presence
Partner with Social Strategist and Creative Team to create original Lo-Fi content to fuel engagement and performance across a variety of social media channels including TikTok, Twitter and Instagram
Support ad hoc social listening to deepen consumer understanding around specific topics and deliver insightful point of view back to Brand Team
Assist in developing social strategies for brands across the Frito-Lay portfolio through close partnerships with key Brand and Insights Team stakeholders
Collaborate with outside agencies and social media platform partners to ensure best-in-class execution always, everywhere

Qualifications

Minimum Qualification: Undergraduate Degree
Preferred: Concentration in Marketing, Communications and/or New Media preferred
1-2 years of experience working client-side in marketing or related discipline, at an ad or media agency, media platform, or publisher.
Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything
Proven ability to work collaboratively with others
Basic understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives
Creative thinker who can bring a brand voice to life across a variety of social media touchpoints
Ability to think strategically, coupled with a pragmatic results orientation and proven track record of delivering strong tactical execution
Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders)
Entrepreneurial mindset – willingness to roll up your sleeves and get creative in developing in-house Lo-Fi social media content
COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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