Social Media Associate

The Social Media Associate will be part of the Marketing team. The person will support the Social Media and Influencer Marketing Team with day-to-day needs, bringing a strong creative perspective and fluency in Social Media to ideate campaigns and activations to drive the Tommy Hilfiger business and elevate the brand.

Responsibilities:

Support with the day to day Social Media and Influencer Marketing needs, including content and community activation strategy, development of creative briefs, content management and activation, and any additional collateral to support campaigns
Stay informed of trends, new platforms, and conversation on Social Media to strategize and collaborate on creative, consumer-first ideas that drive brand heat and business impact, thinking about both strategic value and creative integrity of these ideas for the Tommy Hilfiger brand
Identify unexpected and insightful creative solutions and extract fresh thinking and solutions, drawing from a strong creative vision and understanding of the community and culture on Social Media, working in partnership with Influencer Marketing Associate
Responsible for requesting, compiling, and helping to analyze campaign and competitive data in collaboration with cross-functional teams and external partners
Connect Social Media functions with other Marketing tactics to build 360 consumer journeys and measurement
Proactively monitor and track online and social media posts from campaigns, partners, and influencers
Support eCommerce team with building product assortments for social media and influencer campaigns
Provide administrative support on budgets, vendors, and invoicing related to Digital Marketing and PR initiatives

Qualifications:

Bachelor's degree
3-4+ years of related experience, preferably within Social Media
Deeply passionate about Social Media and content, with a fluency in all mainstream and emerging social media platforms including but not limited to TikTok, Instagram, Twitter, Clubhouse, Pinterest, Twitch
Flexibility to adapt to changing business needs/ Dealing with ambiguity
Ability to see effects of decision prior to implementing
Proactive approach – ability to anticipate future actions that may be required
Ability to think strategically and creatively
Ability to multi-task
Excellent communication skills, both written and oral
Strong project management/time management skills
PC Skills, including MS Office, and MS Outlook
MAC experience, a plus
Must be able to think strategically and see the big picture while knowing how to execute it tactically
Must be able to work both as a team member and independently
Ability to work in fluid environment with changing priorities required

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH