Social Media Associate

Who We Are Xebec is a direct-to-consumer computer accessories brand challenging the norms of the traditional office. Led by our flagship product, the Xebec Tri-Screen, it is our mission to equip today's professionals to be successful in the modern, mobile workplace. We are a fast-paced and booming consumer products startup building innovative and quality products that empower anyone to Free Yourself. 

Role 

The Social Media Associate will be a key player on the Xebec marketing team focusing on 5 key areas critical to our growth: content creation, community management, social analytics, influencer marketing, and general marketing support. In this role you will develop and implement the social media strategy across all channels. You will ideate and create original content for our social media channels, analyze and report on performance, and make recommendations and tweaks based on your learnings. You will work closely with the Marketing and Communications Manager to build on greater marketing initiatives.

Responsibilities 

• Develop, implement and oversee day-to-day management of social media content creation, copywriting, scheduling and posting 
• Manage the Xebec online community across all social platforms and building a loyal follower base while embodying the Xebec mantra of "Free Yourself" on all channels 
• Continually share the Xebec mantra of "Free Yourself" across all channels by creating compelling content that relates both to the specific channel and our mission 
• Refine & maintain consistent brand voice across all platforms while simultaneously tailoring content to fit each platform’s niche
• Monitor trends in social media (Instagram, TikTok, Pinterest) and appropriately apply that knowledge to increase brand awareness and drive engagement
• Report on social media analytics on a weekly basis and share learnings with leadership
• Develop and execute on influencer marketing strategy with assistance from Marketing & Comms manager as needed
• Support ongoing marketing activities, events, and activations as directed by senior leads

Who You Are 

• Tech savvy and digitally native with a passion for social media
• A social media guru who stays up to date on the latest trends and has an eye for content creation
• Someone who loves to create fun and compelling content and understands how to manage a brand voice
• Right and left brain person who can both create compelling content, as well as review, interpret and present analytics and findings
• A self-motivated strategic thinker who is always looking for ways to “make things better”
• Intellectually curious and desire to work at a fast-paced and rapidly growing startup
• A hard worker who is willing to grind it out in the trenches when needed

Perks 

• Flexible hybrid workplace (Austin, TX based)
• Bonus opportunity 
• Healthcare