Social Media Analyst

Austin, TX

Requirements

Fundamental Skills

Familiarity with organic social media concepts, metrics, and reporting
Understanding of descriptive statistics
Highly motivated with a strong record of achievement
Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation

Tools

Required Expertise:

SMM platforms (Sprinklr, Khoros, SalesForce Social Studio), Facebook Insights

Bonus Tools a Plus:

Facebook Ads, Twitter Ads, Snapchat Ads, TikTok Ads

Preferred Experience:

SMM platforms (Sprinklr, Khoros, SalesForce Social Studio), Facebook Insights, Google Tag Manager

Bonus Tools a Plus:

SQL, Python, SAS, AWS, GCP

Personality

Naturally Curious - you desire to carve new paths in the use of analytics
Detail Oriented - you thrive on systematically organizing and project managing
Storyteller - you believe data is extremely powerful, but not as powerful as the story it tells and you seek to use data visualization to tell compelling stories
Resourceful – always asking “how might we” and never “we can’t”
Enthusiastic to live GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility

External Description

GSD&M is looking for a highly motivated Social Media Analyst who is responsible for the reporting and analysis of organic social media performance for a major retail apparel brand and a government client.

They will be responsible for facilitating measurement reporting, and mining for key insights and will be a critical connector between our Analytics, Account Leadership, Media, and Social teams.

At GSD&M, we are 100% committed to building diverse, equitable, & inclusive teams with a cross-section of perspectives and backgrounds. We strongly encourage people of color, LGBT+, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

Responsibilities

Work with the Social Media and Account Leadership teams to develop measurement plans focused on client goals & KPIs
Analyze organic social media performance and make recommendations for improvements, while communicating clear, compelling and actionable insights
Develop tracking and reporting requirements, work with social media team to implement custom tracking parameters
Demonstrate problem-solving ability with emphasis on drawing insights from data
Deliver projects independently, but proactively communicate project progress, issues and deliverables to manager and director
Ensure all client materials meet/exceed expectations (content & quality) while meeting deadlines
Support the Organic Social team in their analyses

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled