Social Impact Specialist

Remote (California, United States)

HERBL is California’s largest cannabis distributor and supply chain solutions company servicing more than 850 storefront and non-storefront retail licensees. Founded in 2016, HERBL’s team is composed of distribution and retail experts with extensive experience in large-scale global supply chains. HERBL brings the state's leading cannabis retailers and top brands together through world-class technology, unparalleled service, and high-security, state-of-the-art facilities, and trucks. Exclusive brand partners include the leaders in flower, vapes, edibles, topicals, pre-rolls, and concentrate. To learn more, visit

The Social Impact Specialist is responsible for developing and implementing strategies and programs focused on diversity, inclusion, and equity for external audiences. This role establishes and maintains relationships with organizations working on positive social impact initiatives such as equity programs, cannabis decriminalization efforts, and environmental sustainability in established and developing markets, including state equity program participants and their companies. This role is to ensure that our business practices align with internal processes and are inherently equitable. 

Essential Functions

  • Coordinate opportunities to increase awareness of and involvement in social impact efforts company-wide for both internal and external stakeholders.
  • Partner closely with the Diversity and Inclusion specialist and HR Department generally to align social impact initiatives with inclusion and belonging initiatives within HERBL.
  • Collaborate with cross-functional teams to create and execute strategic social private and non-profit partnerships that fulfill our mission to connect the cannabis community and increase opportunities for those negatively impacted by the criminalization of cannabis.
  • Influence our DEI story and employer brand cross-functionally to engage with a diverse audience for talent and partnership opportunities. Advise business leaders on strategies to embed inclusive messaging throughout company communications plans, client philosophy and community reach initiatives.
  • Assist with the development and execution of strategic internal and external communication plans for the company’s social impact initiatives; assist in building employee awareness of internal social impact initiatives.
  • Assist with the planning and implementation of company events, including community events, sponsored events, media events, and other special projects.
  • Serve as the company’s spokesperson on matters related to DEI.
  • Develop and evaluate a selection process to increase diverse representation among HERBL's vendors, community partners, customer collaborations, etc.
  • Create a roadmap that embeds DEI actions that are fully integrated with business goals, drives innovation, and is directly reflected in the company’s brand identity.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Verbal and written communication skills
  • Building consensus.
  • Problem solving and analysis.
  • Business acumen.
  • Emotional and cultural intelligence.


  • 1-2 years of related experience in outreach or corporate communications role.
  • Bachelor's degree in marketing or communications, or equivalent work experience.
  • Demonstrated experience leading social justice/social impact projects.

We welcome and encourage people of all types of backgrounds and identities to apply for our positions. We will consider all qualified candidates without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other characteristic that makes you unique. This policy applies to all stages of employment.

All offers for employment at HERBL are conditional upon successfully completing a criminal background check. HERBL will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

HERBL is laser-focused on the distribution of naturally derived products, giving all of our attention to supporting brands and retailers in what’s best for their businesses. We believe having company-owned brands inherently creates a conflict of interest, so we have chosen to be a pure play distribution company. By not having company-owned competing brands, you can take comfort in knowing that every action we take is in a brand or retailers best interest.

We care deeply about relationships, integrity, collaboration, and are always committed to doing what is right. We honor this belief when working with our suppliers, our customers, and our team members. The HERBL team is a blend of individuals who have significant experience from many different backgrounds including, but not limited to Supply Chain, Sales, and Operations in high-volume distribution.

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