Social and Digital Communications Senior Manager

New York, NY

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.


Hasbro is seeking a passionate social and digital communications leader to join our dynamic and growing Global Corporate Communications team! This role will build and implement strategy and establish a presence for senior leaders across various platforms to raise the profiles of senior leaders and enhance the Company’s reputation through corporate channels.  This role requires a deep understanding of and appetite for the social/digital landscape, macro trends, and news, with the ability to write in engaging ways for reputational impact to audiences.


This position can be located in either Rhode Island or New York.


A day in the life as a Social and Digital Communications Senior Manager:

  • Directly manage social media accounts for Hasbro senior leaders, beginning with LinkedIn, and corporate channels.
  • Maintain social media calendar across corporate/executives, coordinating closely with brands and business unit for amplification opportunities.
  • Develop social media guidelines for top leaders, along with shareable content on big moments.
  • Curate content for channels and ELT across Purpose work, brands, strategy, businesses, etc.
  • Initiate community management to ensure conversation, when appropriate.
  • Conduct analytics to identify impact of increased focus on social channels.


What you'll bring:

  • Self-starter with track record of working with cross-functional teams.
  • Proven track record to appropriately set stakeholder expectations and create content for desired target audiences.
  • Knowledge of social media best practices to drive impact.
  • Comfort working closely with senior leaders to understand preferences and create appropriate content; ability to influence, as needed, for the best results.
  • Minimum of 5 years of experience leading social media channels for executives, brands or companies.
  • Bachelor’s degree from four-year College or University with focus on Communications/English
  • Entrepreneurial spirit with comfort and ability to build new area of expertise working both independently and with colleagues across brands and teams.

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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