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Service Marketing Strategist

Scarborough, ON

Toyota Canada Inc. (TCI) has an exciting opportunity for a marketing professional to join our Service Marketing team. This is a 12-month contract opportunity that reports to the Manager of Service Marketing. The successful candidate will drive the development and deployment of consistent, brand-aligned, omni-channel marketing strategies that confirm Toyota as the trusted choice for Quality Service and Genuine Parts in the hearts and minds of current and future Toyota owners.

What We’ll Bring:

Company & Culture

  • A hybrid work environment
  • A work environment built on teamwork, flexibility and respect
  • Professional growth and development programs to help advance your career
  • A focus on respect for people and continuous improvement
  • Summer Hours – condensed work week during the summer


  • Competitive compensation package
  • Extended health care and dental benefits effective immediately
  • Associate vehicle discount program
  • Paid holiday shutdown and competitive paid time off benefits

What You’ll be Doing:

  • Direct the strategy, briefing, approval, deployment, and sustainment of brand-aligned service marketing promotions/campaigns that promote education, awareness, and consideration of Toyota Genuine Parts & Service
  • Collaborate with tier 1 and tier 2 agency partners, dealer advisory/subcommittees, zone representatives, Brand, Nameplate, Digital, and Retail to ensure aligned and complimentary approaches to marketing across all tiers
  • Partner with other departments/stakeholders/distributors to create relevant, compliant, and impactful communications that promote continued growth in parts sales and service retention
  • Lead reporting, measurement, and PDCA (Plan, Do, Check, Act) for all promotional activities. Analyze key product sales trends to identify and recommend promotional opportunities. Adjust plans as required and deliver performance updates with insights and recommendations for kaizen quarterly
  • Spearhead strategic planning activities and briefings to maintain and improve brand-aligned, innovative, omnichannel approaches to parts and service promotion. Hold partners accountable to timelines and allocated budget while heading annual evaluation and feedback activities
  • Proactively work with Zone offices and Toyota Dealer Associations (TDA) to support brand-aligned advertising across tiers that maximize parts and service marketing effectiveness, driving service appointment conversions and genuine part sales
  • Identify partnering opportunities that promote spend efficiencies around brand-aligned tactical marketing and encourage the coordinated implementation of brand-aligned tactical marketing programs
  • Manage the Service Retention promotional budget including monthly reconciliation, quarterly re-forecasting, and annual planning activities with administrative support from a second marketing team member
  • Lead annual calculation and provision of tier 2 regional service marketing budgets and manage related purchase orders and invoicing activities. Work with tier 2/TDA partners to drive tier 2 agency accountability to benefit-cost ratios and agreed-upon timelines to promote effective and complete use of allocated regional budgets
  • Main point of contact for key business enhancements that impact parts and service advertising/communications
  • Drive management, sustainment, and PDCA activities for key broad impact/multifaceted programs (Olympics, TRSP Marketing/Rewards, Lifecycle Communications Management (LCM), etc.)
  • Head the planning, organization, preparation, and delivery of materials (reporting, performance metrics, insights, presentations, etc.) for various TCI, TDA, Subcommittee, Zone, and Dealer meetings/conferences

What You’ll Bring:

  • University degree or College diploma in marketing or related discipline
  • 5+ years of marketing experience
  • Previous experience in Automotive Marketing and dealership Parts & Service operations preferred
  • Short and long-term project planning experience with vision setting and plans to achieve
  • Excellent written and oral communication skills
  • Proven ability to build successful partnerships
  • Experience in directing, influencing, and negotiating with agency and vendor partners
  • Highly proficient in Microsoft office applications (Outlook, Excel, PowerPoint, Project, Teams, Power BI, etc.)
  • Strong data evaluation and presentation skill; Ability to make insightful recommendations based on the data gathered and analyzed
  • Strong organizational and time management skills; Able to work with multiple partners and on multiple projects regularly
  • Proven ability to initiate and improve work processes to increase efficiency
  • Ability to start and complete tasks with limited supervision
  • Capable of thriving in fast-paced environments with multiple internal and external stakeholders
  • Digital marketing experience is an asset
  • Bilingual (English/French) is an asset

About Us

Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

What You Should Know

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation.

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