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SEO Marketing Manager

Toronto, ON

In this role, your main responsibility will be to lead our SEO innovation and create experiences that deliver high-impact experiences which support our overall targeting strategy for QuickBooks Canada. 


This position is based in Toronto, Ontario but you may work cross-functionally with partners located across many of our global sites, including the US, UK and Australia.


Qualifications

  • Bachelor’s degree in Business/Marketing preferred
  • 4-5 years SEO experience and Marketing, PPC experience a plus
  • Familiarity with HTML, CSS, JavaScript
  • Driven to work independently with minimal supervision as well as collaboratively with management and peers; exceptional work ethic and high sense of urgency
  • The ability problem solve, prioritize tasks and work efficiently
  • Self-starter with excellent interpersonal skills; great attitude and go-getter spirit
  • Strong passion to work in a dynamic and ever-changing environment
  • Excellent writing, communication, and presentation skillS
  • Strong experience with SEO research tools and analytics platforms (Google Search Console, Adobe, Keyword research and Ranking tools, others)


Responsibilities

The successful candidate’s responsibilities will include:

  • Performing forensic technical SEO audits and inspections of websites to identify on-page, off-page, Crawl efficiency / Indexation, Web Performance (Core Web Vitals), and other technical issues
  • Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization 
  • Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization
  • Monitoring performance metrics to understand organic search performance and measure the impact of technical and content changes
  • Drive growth of organic search traffic, units and revenue through site optimization, link building, and content optimization/creation to help meet YOY business goals
  • Strong in SEO analysis with a hardcore data background. Highly analytical, makes data-driven decisions and experienced with working in an organization with rigorous testing standards.
  • Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Advanced experience with keyword research and writing compelling, keyword-rich, within brand guidelines’ title tags, meta descriptions and other copy in collaboration with multiple teams for input on high visibility pages
  • Helps optimize content created by other teams, including video, mobile, and user-generated content, as well as help optimize mobile apps widgets, and tools
  • Experienced in reporting on SEO performance including: contribution to the business, top keywords, top pages, conversion rates, Brand vs Generic, and YOY performance
  • Track record of B2B content creation and promotion – financial services a plus Partnering with third party agencies 

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