SEO Lead

Remote (United States)

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

  • Care deeply about what you do and about making commerce better for everyone
  • Excel by seeking professional and personal hypergrowth
  • Keep up with an unrelenting pace (the week, not the quarter)
  • Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
  • Bring critical thought and opinion
  • Embrace differences and disagreement to get shit done and move forward
  • Work digital-first for your daily work

The SEO Lead function is responsible for collaborating cross-functionally to grow organic traffic across all Shopify properties on the Content & SEO team. They will be successful at planning and executing against strategic initiatives that will extend Shopify’s organic reach to bring more merchants onto the platform via experimentation. 

As an SEO Lead, you will be part of the Growth team. You will own and lead the roadmap for our Growth Tools portfolio and the SEO testing pipeline. Your aim will be to unlock new levers for growth for the team to help scale the program. You will define OKRs for the team and seek to achieve those targets. You will focus on fostering an org-wide agile mentality, be able to make smart decisions quickly using data, and lead key initiatives that drive business impact.


  • Develop roadmap and execute on team’s sprint process
  • Define the opportunities and strategy for SEO growth across all Shopify properties 
  • Lead large, scalable cross team projects and SEO experiments
  • Evangelize the importance of best practices and challenge assumptions with big data
  • Collaborate cross functionally with multiple teams across the Growth organization
  • Apply an agile test and learn approach to innovation and product development
  • Identify and validate new and unique levers to increase Shopify’s SERP visibility and traffic
  • Perform competitive analysis to benchmark our performance and identify gaps
  • Consistently challenge each other to improve how we work together
  • Effectively communicate frameworks for current and future improvement strategies


  • Genuine user empathy and passion for solving their most complex problems with the products you ship. You must be merchant obsessed!
  • Expertise in enterprise SEO 
  • Experience leading the definition, building, and shipping of complex 0 - 1 products at scale
  • Experience creating long-term traffic acquisition strategy and defining success metrics for your focus areas
  • A proven track record of successfully leading product initiatives that grow rankings, traffic, and or revenue through SEO tactics and experimentation
  • An entrepreneurial mindset - you must be comfortable rolling up your sleeves, thriving in ambiguity, and getting the work done
  • Experience collaborating with and inspiring engineering, data, UX design, content, and other teams to create compelling products for your users.
  • A talent for storytelling. Experience influencing key stakeholders, driving buy-in for your ideas, and telling exceptional stories around why and what product you are building
  • Excellent communication, organizational, prioritization and project management skills
  • Someone who thrives in a sophisticated work environment, loves learning new things, and admits when they don’t go as planned
  • High proficiency with SEO tools and web analytics applications (Ahrefs, SEMrush, Google Search Console, Google Analytics, Mode, Bing Webmaster Tools)
  • Understanding of HTML, CSS, JavaScript, and other front-end and backend programming languages (like Python for example)


All your information will be kept confidential according to EEO guidelines. 

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.


Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations Shopify is hiring. Learn more here: 

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet. 

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is close to what we’re looking for, please consider applying.

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