SEO Content Strategist

New York, NY

A creative, analytical thinker to supervise VICE Digital search strategies and optimization efforts, helping writers and editors create content that drives organic traffic and builds VICE’s authority in the publishing space. This person would act as both an editor and a strategist, doing hands-on optimization edits for content while pitching and creating content strategies for VICE Digital. This person would train and inform best practices and strategies that promote strong storytelling with an increase in SEO traffic, search visibility, and keyword ranking. This person is knowledgeable in journalism best practices, search optimization and user experience, data analysis, VMG content, and the media industry as a whole.


  • Guide VICE Digital writers on SEO best practices to maximize organic traffic
  • Do hands-on optimization for stories published in VICE Digital Culture and reoptimize old content, as needed
  • Identify up-and-coming moments to pre-plan search content 
  • Create content strategies for live events and big moments as they unfold, pitching and optimizing content in real-time
  • Continue our search growth — aiming for 10% YoY search growth for VICE Digital
  • Work with the SEO and Insights teams to analyze and communicate metrics related to search traffic and keyword performance to the larger editorial team 
  • Assist the SEO Team with pitching editorial content to divisions of VMG Digital - VICE Culture & Life, VICE News, Munchies, Motherboard, Refinery29, Unbothered around big news moments when relevant

You have these:

  • 4+ years of hands-on SEO experience, including keyword research, content optimization, link building, and knowledge of on- and off-page SEO best practices
  • Experience using Google Analytics and Google Search Console and other data analytics platforms
  • A team player who is enthusiastic, adaptable to change, very organized, and skilled at multitasking
  • Someone with experience both in digital writing or working with a digital editorial team and experience in data analysis and research.
  • Adept in technology and web applications (Excel,, SEMrush, Google Analytics, Domo, and Google Search Console will be used frequently in this role)


We’d love if you have these:

  • Comfortable working in a fast-paced, high volume team 
  • Someone who enjoys problem-solving in an ever-changing environment
  • Ready to take on more work and assist others 
  • Someone patient who is confident in their ability to teach SEO to others 

Working at VICE:

We want to find people who believe in our mission and goals and feel inspired to grow while they’re here, rather than someone who checks the boxes but isn’t invested. We encourage you to apply and show us what you’ve got.


VICE Media Group prioritizes the voices, ideas and people that other media companies miss. We believe that innovation is a direct result of diverse, inclusive cultures so we don’t just “tolerate” differences, we celebrate it and see it as essential to our staff, culture, and business. To learn more read the VICE Guide to VICE.


In alignment with our Core Behaviors and to ensure the safety of all of our employees and the communities we serve, we require all incoming employees to be fully vaccinated against COVID-19.  If hired, you will be required to provide proof of vaccination, which will be kept confidential. If you require reasonable accommodation during the application and selection process, please let us know by contacting We will work together to best meet your needs.



VICE Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

Equal Opportunity Employer:

VICE Media (, VICE Studios, VICE TV, Virtue, VICE News, Refinery29, PULSE Films, i-D) is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

This position is not eligible to be performed in Colorado.

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