Senior Social Media Strategist

Austin, TX

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

 

YETI is looking for a Senior Social Media Strategist to oversee social media campaigns from concept to execution. The Senior Social Media Strategist will partner with the Creative Studio, Social Media Video Team, Brand Strategy, and Marketing Operations teams to strategize, plan, source, and create brand-focused social content. This individual should be adept at multi-tasking and will thrive as content strategist, creative thinker, and project manager.

 

The ideal candidate for this role is passionate about social media and has experience testing with new platforms like TikTok and Instagram Reels, and understands how to bring social-first content to life. They are a highly collaborative team player and comfortable both leading and contributing to cross-functional team planning sessions.

 

Responsibilities:

  • Develop social media strategy and oversee execution for social media campaigns relating to YETI products, seasonal holidays, YETI pursuits, and brand storytelling
  • Partner with the Creative Studio team to ideate social-first concepts with an emphasis on video content
  • Lead internal cross-functional team brainstorms to develop social story concepts for social-first content and extensions of creative brand campaigns
  • Oversee the concepting and creation of always on social-first video content for TikTok and Instagram Reels
  • Manage social media editorial calendar and oversee seamless campaign execution
  • Develop and oversee tactical social media campaign strategies with thoughtful channel-specific executions
  • Conduct post-campaign performance reports including social KPIs and qualitative insights
  • Identify opportunities to implement efficiencies in social planning and cross-team collaboration processes
  • Contribute to the development of the YETI social media content guidelines to be applied to both US and global social marketing
  • Act as a social media thought leader by staying informed and communicating platform changes as they rapidly evolve. Be proactive in informing the team of social media trends and opportunities that directly support the YETI social media strategy.

 

Qualifications and Attributes:

  • Bachelor’s Degree in Marketing or similar field
  • At least 4 years’ experience in social media or marketing
  • Experience working at an agency or in-house on behalf of brand account is required
  • Demonstrate expert knowledge in social media platforms and asset requirements (experience with utilizing TikTok on behalf of a Brand account is a plus)
  • Experience working with a wide range of creative formats including short-form video, photography, GIFs, and live videos
  • Proven track record creating large-scale social campaigns, providing examples for reference
  • Excellent writing skills and the ability to customize copy to specific activities/markets
  • Comfort with working with data in Microsoft Excel
  • Self-starter with the ability to succeed in a fast-paced, changing work environment
  • Moves with a sense of urgency and comfort with managing deadlines
  • Experience working in the outdoor industry and passion for the outdoors and/or YETI pursuits a plus

 

This position is based at YETI’s HQ in Austin, Texas, and relocation support will be offered to selected candidate.


YETI is proud to be an Equal Opportunity Employer.

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