Senior Social Media Manager

WHO WE ARE:

BARK’s social team is responsible for creating perpetually fresh content that entertains, engages, and educates potential and current customers on the magic of dogs and BARK. Using all of the storytelling mediums (user-generated content, social media as a whole, PR, video, photography, the products themselves) at our disposal, the social team brings BARK’s dog-obsessed antics to the public. (Occasionally in ways that are accidentally and not-so-accidentally spicy.) Successes on this team are usually unconventional and have enormous payoffs for social engagement, PR, sales, and overall awareness of BARK. 

But what are the vibes of BARK’s social team? We’re a team that has gone to the dogs. We are committed to a culture that is quirky, open, inclusive, generous, and enthusiastic — just like our pups. We’re fun-loving internet nerds who know about too many esoteric TikTok trends before they’re mainstream. Also if 90% of your camera roll is full of dogs, you’re one of us.

WHO WE’RE SNIFFIN’ FOR:

This person is in charge of the larger limit-pushing strategy & execution for the BarkBox social media profiles. Make BARK look cool in the world, make people think we are clever, funny, humans who love to make dogs happy. Responsible for advertising our company in a way that doesn’t feel like advertising. This person will work together with creative and design teams to create narratives around our toys that will spark something weird and wild in the world of the Internet. Communicate company values to the rest of the world. Strive to maintain a cohesive voice throughout all sides of BARK.

KEY DUTIES:

BarkBox Social: 

• All BarkBox Social: Establish & implement strategy, conceptualize and create organic social posts and stories for all social handles at BARK. 
• Analyze topline performance for all BarkBox channels, quickly pivot strategies based on takeaways 
• Evolve and explore (by constantly testing) what BarkBox’s brand voice & style should be. PUSH THE LIMITS OF SOCIAL MEDIA. Make our customers feel special and included in the content creation process. 
• Own the calendars and direction of the BarkBox Instagram, Facebook, and Twitter social calendars, report back on weekly metrics
• Manage BarkBox Associate to help create top notch best-in-class social media content
• Be a thought leader in the larger social media and marketing industries representing BARK

BarkBox Product Narratives: 

• Work with Box creative and content strategists to create a regular cadence of Instagram Stories, Tweets, inline posts, and customer regrams that highlight the magic of our products. 
• Participate in crafting & executing the social plan for large partnerships across all business lines

Influencer Outreach and Strategy:

• Work with BarkBox Associate to mine & choose dog accounts that fit the BarkBox vibe and collaborate to provide exchange of content/features in exchange for product.  

Community Management:

• Manage the lines of communication and collaboration between Organic and Paid and Happy teams to create ads and content that preserve the BARK wink and attempt to create more *explosive* moments.
• Oversee the engagement with audience in comments on ads & content to make them more powerful & become standalone content objects 

EXPERIENCE:

• Deep background in content creation and social media management. (5+ years)
• Strong creative development and pitching skills with experience creating explosive moments that gets people excited and chattering online
• 👏 Sense 👏 of 👏 hu👏mor 👏.
• Strong organizational, communication and reporting skills. 
• Expert in content creation to be able to execute content yourself as well as direct teammates and freelancers. 
• Excellent people management skills and the ability to develop and maintain productive & creative working relationships with internal partners.
• Loves dogs (duh).

This is a full-time salaried position. It can be remote full-time OR if you are located in NYC or Columbus, OH you are welcome to join on-site at either of our offices. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish. 

ABOUT BARK 

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.