Senior SEO Specialist

Remote Irvine, CA

The Senior SEO Specialist will report to the Sr. Manager of SEO and support our organic search efforts across all B2B and B2C products and campaigns. This role works closely with the SEO team and agency partners, as well as cross-functionally with the content, product, engineering and design teams. As an SEO practitioner for Weedmaps, you are passionate about SEO, results-driven, and thrive in a fast-paced environment at a rapidly growing technology company.

The impact you’ll make:

Execute day-to-day projects of larger initiatives that drive visibility, traffic and conversions through our organic search channel
Optimize titles, meta descriptions, headings, images, links, and other on-page elements
Perform research into consumer demand and emerging trends that help inform editorial strategy
Assist with reviewing progress and deadlines to keep projects on schedule - Analyze, track and report on campaign performance - Use research and data-driven insights to assist in planning larger SEO strategies
Develop your own projects and initiatives that further the effectiveness of the SEO program

What you’ve accomplished:

BA/BS degree or equivalent practical experience
3-5 years of full-time SEO practitioner experience (agency or client side)
Proven on-page SEO expertise: keyword targeting strategy, optimization of titles/meta descriptions/headings. Experience using keyword research tools such as SEMrush or Ahrefs
Experience running technical site audits with tools such as Botify, Screaming Frog or Deep Crawl. Can distill and articulate key recommendations from a given site crawl
Sound knowledge of SEO concepts such as redirects vs. canonicals, crawling vs. indexing, robots.txt, schema markup, response codes and keyword cannibalization
Google Analytics and Search Console experience
Proven analytical, problem-solving and execution capabilities. Proven ability to manage and complete projects independently - Excellent communication and documentation skills in business and technical situations Bonus points:
Experience with large e-commerce websites
Experience supporting site migrations

Our 2022 Benefits:

100% Paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
HMO options through Kaiser and Anthem (California Residents only)
HDHP with HSA and PPO options offered through Anthem
Company-paid Basic Life/AD&D (Accidental Death and Dismemberment) coverage, up to 1x your salary ($250,000 maximum)
401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
3 weeks PTO (accrued) and 5 sick days (immediate)
Supplemental, voluntary benefits
Kindbody (family planning/fertility) including to $10,000 towards cash-pay services
Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Critical Illness
Accident Insurance
Short- and long-term disability
Pet Insurance
Company- paid identity theft protection
Rocket Lawyer legal services platform
Paid parental leave
Reimbursements for home office setup and monthly WiFi

Our Culture:

Catered lunch and snacks provided while working in the office
Snack boxes sent straight to your door during work-from-home
Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
Monthly virtual happy hours

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.