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Senior SEO Analyst

Boston, MA

Come drive Organic Growth at one of the world’s largest retailers. The SEO team is responsible for all Organic Search traffic. We are building a world-class organic search practice, combining a mix of product excellence (to build features that engage organic visitors), technical marketing (to identify new user intents and opportunities), and content science (to create high quality content at scale). As a senior analyst you’ll lead the strategy, execution, and own results for a vertical (eg. Furniture), brand (eg. AllModern) or engineering team (eg. content science). This entails identifying new opportunities, monitoring performance, furthering our understanding of the levers of SEO, and driving the pipeline of features, tools and tests we launch every month. As part of the SEO team, you’ll collaborate with a dedicated team of content, product and engineering experts. You'll cover a broad scope. In a given quarter you might find yourself launching features that boost semantic richness, investigating Google algo changes, optimizing the creation of programmatic pages, or advising the organic growth strategy of a billion dollar business. In no time you’ll be driving millions of new organic visits, and have gained a uniquely valuable expertise.


What You'll Do

  • Identify new traffic opportunities and unmet user intents
  • Build a pipeline of new features improving organic landing experiences and rankings
  • Design test plans to further our understanding of the levers of SEO
  • Apply NLP and other advanced models to improve page quality and relevance
  • Lead the research and insight implementation from activities including: competitor analysis, site audits, opportunity analysis, content strategy, merchandise planograms, and more.
  • Own measurement and performance reporting for your respective brand/vertical/product area
  • Coach brands/verticals at Wayfair to help them grow organically


What You'll Need

  • 2+ years working in quantitative-driven, service fields like consulting, technical marketing, data science, etc.
  • 1+ years experience in SEO a definite plus 
  • Intellectually curious and persistent
  • Experience manipulating large datasets such as server logs
  • Effective communicator
  • Team player
  • Fundamental understanding of HTML, CSS, JavaScript, and how the web works
  • Coding and prototyping skills a plus
  • Ecommerce experience a plus

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