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Senior Product Manager


The Senior Product Manager, Reporting & Analytics is the leader and end-to-end owner of the cross-product reporting product line within our portfolio of fitness and health club management solutions - and is dedicated to driving its profitable growth with a metrics-driven mindset.

This role is responsible for driving the overall product vision and market strategy, business cases, roadmap, and the achievement of financial and customer experience goals. You are the market, customer, and product expert to the rest of the organization for your products’ segment.

As the leader for Reporting & Analytics, you will develop and execute the commercialization strategy across functions for the products with responsibility for bookings, revenue, and margin. This includes ensuring that all departments are prepared for successful product launches and go-to-market execution. 

You are also responsible for the overall product life cycle which includes gathering and prioritizing market requirements, determining the right mix of product initiatives that will maximize portfolio ROI, working with the development team on the delivery of capabilities, and confirming that the result meets the specified requirements and objectives. 

The successful candidate will have a deep understanding of data analytics and reporting, as well as hands-on experience with business intelligence tools, and modern cloud data warehousing technologies.

You will have a proven track record of leading and executing complex product initiatives.

You will have a blend of visionary and analytical skills, can account for every dollar we invest in products, how it benefits the customer and creates value, and how/when we make a return on investment.

The Senior Product Manager, Reporting & Analytics reports to the Director of Product, Platform.

What Will You Do? 

  • Own the strategy and roadmap for the business intelligence, reporting, and analytics platform products
  • Manage the business metrics of the product line (bookings, revenue, margin, gross retention), providing recommendations to improve the commercial performance of our products and ensure financial goals are met
  • Extract maximum commercial value from the product line through packaging, pricing, and new feature development 
  • Drive highly effective customer experience as measured by NPS, understanding and improving the end-to-end customer journey
  • Provide ongoing market analysis and action plans by tracking the market and competitive dynamics for the product line
  • Identify customer and market requirements through market analysis, win/loss calls, and voice-of-customer (VOC) interviews
  • Drive delivery of market and customer requirements, including definition, prioritization, trade-offs, and execution of release goals
  • Design and drive the product roadmap and portfolio for both short- and long-term growth by collaborating with internal and external stakeholders, including customers, partners, ISVs, Marketing, Sales, and Customer Success
  • Execute new product launch plans, partnering with Product Marketing and Sales Enablement to provide product education, demonstrations, and expertise to internal and external customers
  • Be the internal product evangelist and a sought-after internal and external market expert and ensure that solutions meet user and business requirements
  • Drive and support ongoing sales and customer education and communication programs to ensure full understanding of product features, benefits, and comparisons to competitive products and promote value-based selling propositions


Successful Candidates Will Demonstrate:

  • Technical expertise – Knowledge and experience working with and building products using business intelligence tools
  • Commercial product management expertise – Demonstrates a track record of success in B2B product management
  • Strategic/Tactical Balance – Ability to balance the market and product vision with disciplined tactical execution
  • Market Focus – Can analyze and understand market segmentation, trends, players, and the impact on product commercialization and strategy
  • Customer Focus – Ability to analyze and understand voice of the customer (win/loss, NPS, customer interviews) and the impact to customer experience
  • Product Focus – Translates market and customer feedback into requirements, driving product delivery through an agile release process
  • Cross-functional leadership – Leads and drives execution across Development, Sales, Marketing, Support, and Customer Success
  • Drive & Grit – Operates in a fast-paced environment with a focus and determination to achieve high-quality results
  • Engaging Presence – Uses interpersonal skills to effectively engage with prospects and customers, getting them excited to speak with you and learn more about their product use case


Minimum Qualifications:

  • Bachelor’s degree in Business Administration, Marketing, Engineering, or in a related field
  • 6+ years of experience in B2B Software Product Management, Marketing, or in a related area with commercial responsibilities, especially with business intelligence products in the mid-market to enterprise space
  • Proven product ownership or management of BI/analytics offerings
  • Strong verbal and written communication and presentation skills, with the ability to effectively communicate at all levels of the organization
  • Pragmatic Marketing certified or related product management certification
  • Strong strategic development mindset
  • Ability to travel up to 25%

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

All your information will be kept confidential according to EEO guidelines.

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