Senior Marketing Manager
Want to challenge yourself at a high-growth startup AND make a difference in the world?
A bit about us
We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people in need. We love doing good, and we happen to be exceptionally good at it too! To date, we’ve donated over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe.
Our team is made up of over 120 amazing people in Australia, the Philippines, China, the US and Europe working hard to reach our ambitious goal to have the greatest impact possible – for people and the planet. How ambitious you ask? Well, it involves increasing our annual donation 10-fold in the next couple of years to get closer to our mission – toilets and clean water for all!
A bit about the role
As our Senior Marketing Manager, Paid Social, you’ll help us acquire, retain and grow our active customers by creating meaningful, delightful and impactful paid marketing moments that inspire action and align with our values & strategic focuses.
Reporting to our Director of Media & Digital Marketing, you'll leverage your technical expertise and data acumen to lead the team in data-driven decision making, including developing a rigour around a scorecard of KPIs to keep tabs on key performance trends.
You’ll develop a supportive team of detail-oriented channel experts that execute at the top of their game by being the bridge between our growth counterparts, account representatives and tools too.
If you worked here this past month here are some things you might have been involved in:
- You’ve helped ensure that our CPAs are trending to beat benchmarks freeing up investment for further tactical expansion
- You’re establishing a performance social playbook for existing and expansion channels that streamlines work flows and sets the bar for executional excellence
- You’ve launched a whole new channel across three markets and developed a learning & development plan to upskill junior team members to support its success long term
- You've collaborated with cross functional team members to prioritise major cross-functional projects for next few quarters, and aligned on what additional resources we’ll need to execute them
- You’ve evaluated the paid amplification strategy proposed by our media agency partner ensuring the influencer component of our larger brand campaign delivers on planned outcomes
Let’s talk about you
You have a growth (marketing) mindset
Growth marketing principles have shaped the way you work - you can uncover success and leverage data to shape the way forward across various paid, owned, earned and shared initiatives. With data and dashboards at the ready, you love finding new ways to reach our audience, attract new customers and build solid relationships with our existing customer community.
You get things done
There is no task too small or too big if it's the task that has to be done to drive impact.You've mastered the art of delegation and are well versed in managing up to ensure that projects in your purview progress. You know asking for help is a sign of strength and equally find satisfaction in being that helping hand for your teammates when necessary.
You eat data for breakfast, nom nom
You’re at ease diving in to draw out helpful insights from our existing channels to inform tests, launches and moments to go bigger. Whilst you’re fanatical about data, you’re also well aware that sometimes, good decisions need to be made with incomplete information and you’ve developed a level of confidence in how you make clear recommendations when sometimes your vision is foggy.
You’re clear, calm and collaborative
You effectively report to the team on the progress of current marketing channel testing, produce insightful rear views and make recommendations on how to improve or test new channel approaches. You’re passionate about collaboration and feedback and you’re excited by the opportunity to work alongside your team
You’re a roll model
You’ve got experience launching, testing and scaling multiple paid channels from go to wow and you’ve built a depth of expertise that enables you to confidently push boundaries and take the lead. You’re passionate about mentoring and developing your team and you’re always looking for opportunities to empower and enable your direct reports to grow and do their best work.
You give a crap
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
Why should you work with us?
First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.
We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).
Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.
Have you made it this far?
If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.
Want a little more detail on how we think about compensation? Ok here goes…
We think carefully about compensation for every role we design and bring to life at Who Gives A Crap.
We strive for equitable internal compensation of our team and ensure our pay is competitive with the external market. We invest time and resources to gather accurate and reliable information and create space for confidential and candid conversations with each and every applicant regarding salary expectations so that we can bring all three points of data together when forming a salary band.
Final offers may vary from the range shown which takes all the above into consideration as well as yourunique skill set and experience and which city you live in. The range shared is a base salary, so look forward to our generous benefits and perks package on top!
All that being said, if you don’t feel the band is quite right, or if you’re ruling yourself out for whatever reason, please reach out, we’d love to chat!
Approximate US base salary range