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Senior Marketing Manager

Plantation, FL

Chewy is looking for a consumer-centric, data-driven Senior Marketing Manager, Chewy Health to join our exciting and fast-paced team in Plantation, FL, Minneapolis, MN, and/or Boston, MA. We have very ambitious plans for our rapidly growing Connect with a Vet business and are looking for an experienced marketing leader and builder.

The Senior Marketing Manager of Healthcare will lead the brand experience, marketing, and traffic strategy for Connect with a Vet. The ideal candidate will be a well-rounded & data-driven marketing leader. You will lead develop product positioning & messaging, translate product features and functionality into consumer-facing benefits, define success metrics, and bring our initiatives to life across marketing touchpoints.

What You'll Do:

  • Be a thought leader with a vision to evolve the business and establish best-in-class marketing practices to drive growth.
  • Lead development of marketing initiatives ‘end to end’ (including positioning, messaging, creative development, go-to-market plans, execution, measurement, marketing mix, and reporting) that drive goals & key performance indicators.
  • Collaborate with Chewy brand marketing teams and channel owners (Email, Digital, Social, Content, etc.) to drive customer acquisition and retention across paid and owned channels, continuously optimizing and seeking improvements for all channels.
  • Design and execute marketing frameworks, analyze results, and implement scalable campaigns.
  • Work closely with category managers to build out quarterly marketing plans based on product development and annual goals.
  • Build processes to ensure smooth execution across functions within the Healthcare business unit and Chewy brand marketing.
  • Work with internal creative teams and external vendors to develop assets from concepts through execution across a broad range of tactics.

What You'll Need:

  • 8+ years’ marketing experience.
  • Demonstrated ability to manage cross-functional projects and processes with multiple stakeholders.
  • Customer-first mindset and passion for delivering the best end-to-end experience. 
  • Must have attention to detail and possess critical thinking skills.
  • Strong verbal and written communication skills, project management skills, and client-facing experience preferred.
  • Comfortable in a fast-paced, self-starter environment.
  • Analytical tools (e.g., Excel) experience.
  • Ability to develop metrics, analyze data quantitatively and identify opportunities.
  • Bachelor’s degree, MBA preferred.
  • Travel may be required.

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

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