Senior Marketing Manager

Boston, MA

Chewy is looking for a consumer-centric, data-driven Senior Marketing Manager, Healthcare to join our exciting and fast-paced team in Florida, Boston or Bellevue/Seattle. We have very ambitious plans for this rapidly growing business and are looking for an experienced Marketing leader and builder. The Senior Marketing Manager, Healthcare will work on the brand experience, marketing and traffic strategy for a rapidly growing customer segment. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. This is a unique opportunity to work in a start-up like fashion but for an existing and loveable brand requiring scrappy, action-biased, self-starter individual with superior relationship building skills. Among other projects, you will work on developing product positioning & messaging, translate product features and functionality into consumer facing benefits, define success metrics, and bring our initiatives to life across marketing touchpoints.

What You'll Do:

Be a thought leader with a vision to launch a new e-commerce business and establishing a Marketing function within a business
Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, go to market plans, execution, measurement, marketing mix and reporting) that drive goals & key performance indicators
Collaborate with Chewy brand marketing teams and channel owners (Email, Digital, Social, Content etc.) to drive customer acquisition and retention across paid and owned channels, continuously optimizing and seeking improvements for all channels
Design and execute marketing frameworks, analyze results, and implement scalable campaigns
Work closely with category managers to build out quarterly marketing plans based product development and annual goals
Build processes to ensure smooth execution across functions within the Healthcare business unit and Chewy brand marketing
Work with internal creative teams and external vendors to develop assets from concepts through execution across a broad range of tactics

What You'll Need:

8+ years' marketing experience
Demonstrated ability to manage cross-functional projects and processes with multiple stakeholders
Customer-first mindset and passion for delivering the best end-to-end experience
Must have attention to detail and possess critical thinking skills
Strong verbal and written communication skills, project management skills and client-facing experience preferred
Comfortable in a fast paced, self-starter environment
Advanced analytical tools (e.g., Excel) experience
Ability to develop metrics, analyze data quantitatively and identify opportunities
Bachelor's degree, MBA preferred
Travel may be required

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

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