Senior Marketing Analyst

New York, NY

WeWork is looking for a Senior Lead of Analytics to lead measurement across our All Access and On Demand product marketing efforts. This role will be supporting the product development org and reporting to the Director of Marketing Analytics & Operations. As a member of the analytics team, you will play an active role in influencing marketing optimizations and strategies through the building of reports and dashboards, as well as in-depth data analysis to channel and regional marketing leadership. 


You will work collaboratively with central and regional stakeholders for consistent approaches to analyzing marketing and product-specific data, testing hypotheses and communicating recommendations. The ideal candidate will have exceptional analytical and quantitative problem solving skills, as well as excellent data visualization skills, preferably in Tableau. Excelling in this role will require the candidate to be confident in distilling complex data sets into actionable solutions and communicate these clearly verbally and in writing. 


Responsibilities:

  • Ensure activity across marketing campaign funnels and customer behavior flows are tagged and tracked accurately for reporting and analysis, across multiple channels, including, but not limited to; paid search, social, display and email marketing
  • Measure and report on marketing performance with respect to our All Access and On Demand products. Performance measurement will largely comprise of dashboards, follow-up analysis from dashboard performance, and ad-hoc analyses
  • Aid in the building and maintaining of marketing-based Tableau dashboards and data models that incorporate All Access and On Demand product data
  • Proactively analyze data, identify trends and develop recommendations for changes on the website, as well as investment & marketing strategies that can influence e-commerce specific strategies for our products 
  • Support marketing team on SQL and data needs, including regular and ad hoc analyses
  • Manage multiple projects and deliver against deadlines for a range of senior stakeholders internally
  • Work collaboratively with data engineers, marketing ops, and third party partners to ensure the quality of our data in our data warehouse 


Experience and qualifications 

  • 4+ years of experience within a role focused on paid media and/or marketing analytics 
  • Proficient at utilizing SQL to query from a data warehouse, preferably Snowflake
  • Proficient with various analytics, visualization, and CRM platforms ( Tableau, Segment, Datorama, Google Analytics, and Salesforce are most commonly used), and the ability to quickly understand new and proprietary tools
  • Experience with interfacing across technical teams and non-technical stakeholders is required, as well as experience in writing BRDs and PRDs
  • Strong presentation and data storytelling skills. The ability to take difficult analytical concepts and tell an easy to understand, cohesive story is crucial
  • Strong understanding of paid media platforms, ad trafficking and online tracking mechanisms including but not limited to DV360, Facebook, SA 360, Linkedin, UTM tracking, floodlight/pixel tags, etc.
  • Knowledge of python and advanced statistical techniques are a plus 
  • Bachelor of Science degree or equivalent, Master’s degree a plus


Life at WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated. 


WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law. 


As part of our commitment to health and safety, WeWork — like a growing number of employers — is requiring all U.S. employees to be fully vaccinated for COVID-19 as a condition of employment, to the extent permitted by applicable law and absent a legal exception for reasonable accommodation. We provide unvaccinated new hires a 45-day grace period after their start date to get fully vaccinated or, if eligible, obtain a reasonable accommodation (unless a sooner deadline is required under applicable law). If you believe that a legal exception may apply to you, please still apply for any role(s) you are interested in and, if you are hired, you will receive instructions on how to request a reasonable accommodation after your start date. Please note that roles that require in-person work — currently, within our Community (excluding Member Experience), Facilities Management (including Security), Sales (excluding Sales Ops), and Member Technology teams — will not be eligible for work-from-home as an accommodation because it poses an undue hardship on our business.

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