Senior Marketing Analyst
Billie is on the lookout for a marketing analytics specialist to join our Data and Analytics team. As a Senior Marketing Analyst you will contribute to the ongoing development of our analytics infrastructure and help the larger team unlock the value of our data. This role will have a strong dotted line to our world-class Marketing team and will use data to inform both our acquisition and retention strategies.
The role:
- Serve as the resident marketing expert on the data team
- Turn raw marketing data into materialized datasets to enable self-service
- Partner with Billie’s growth team to increase efficiencies across both digital (e.g., social) and offline (e.g., linear TV) acquisition channels
- Drive the advancement of our marketing attribution methodology
- Design experiments to measure incrementality across a variety of marketing campaigns
- Communicate findings and recommendations coming out of analyses to key stakeholders
- Support segmentation efforts across acquisition and retention through the development of customer insights and analysis of historical performance data
- Understand, and be proactive in seeking new and innovative solutions to solve business measurement challenges
- Lead, validate, monitor and troubleshoot tagging and tracking for marketing measurement
- Support other ad-hoc requests as needed
What we’re looking for:
- 3+ years of professional analytics experience with an emphasis on acquisition marketing
- Expert-level knowledge of SQL
- Experience building reports and dashboards using data visualization tools (e.g., Looker)
- Familiarity with one or more data warehouse
- Excellent verbal and written communication skills
- Prior experience in e-commerce
- Understanding of MMM and MTA concepts
- Eagerness to build a best-in-class data practice
- Familiarity with dbt a plus
- Clear and effective communication skills, both written and verbal
- A proactive and collaborative approach; you love working with people and people love working with you
Billie, Inc. is an equal opportunity employer that celebrates diversity. We prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs.