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Senior Manager, Social Media

Shelton, CT

BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.


BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team.  Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future – together – while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.


The focus of the role is social media leadership, management and execution for the BIC brand and our product pages, working with teammates around the world. This is a demanding, fast-paced position within the Global Communications team.

This role is responsible for delivering breakthrough social activation leveraging social listening and engagement data. You will work closely with our agencies and internal teams to build and execute the plan.

This role is also responsible for protecting our brands and business reputation as a touchpoint with crisis communications and consumer cares.



  • Drive strategic planning of social strategy for the organization and its products in both an evergreen way and against specific campaigns and/or ownable moments
  • Oversee and ensure each brand’s unique voice is brought to life consistently across owned platforms through planned (owned and paid) content efforts and real-time consumer interactions
  • Provide counsel to brand owners in developing social strategies and programs.
  • Oversee and manage agency teams to design and implement effective and impactful programs that recognize, build and execute real time social opportunities for the brand.
  • Work cross-functionally to ensure the success of programs, including collaborating with legal, regulatory affairs and consumer affairs.
  • Lead content planning workshops with cross-functional teams, and develop and maintain editorial calendars and associated content (social and other digital channels) for brands, collaborating with integrated marketing, brand, agencies, corporate communications, shopper marketing, global teams and legal as needed
  • Leverage social tools to strategically analyze performance and to recommend optimizations 
  • Maintain a proactive pulse on industry and competitors’ use of social media for benchmarking purposes and passionately bring new opportunities to the team often
  • Be a social and digital “evangelist” in the business, helping influence the adoption of, and enthusiasm for, social media across the organization while keeping atop of emerging technologies and trends


  • 8+ years’ experience in social media in CPG
  • Experience with all facets of social media management, including social listening, community management, content strategy development, and analytics
  • Experience managing multiple agencies and multi-million-dollar budgets; internal management skills
  • Strength in recognizing and implementing impactful social content and building brands on social
  • Excellent written/verbal communications skills, including messaging, social copy, etc.
  • Proven track record managing established and emerging social communication channels 
  • Experience with influencer relationships across platforms with a point of view on best practices in this space 
  • Significant attention to detail. Plan and execute integrated campaigns, events, meetings on strict timelines and budgets
  • Ability to work in a matrixed organization 

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers.

We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.


BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means

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