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Senior Manager, Retail Marketing

Los Angeles, CA

We are searching for an enthusiastic Senior Manager of Retail Marketing to support our global retail partners. As the Senior Manager of Retail Marketing at ILIA, you must be passionate, forward-thinking, and detail-oriented. The ideal candidate will build strong relationships with our retail partners and use their expertise to localize ILIA's retail marketing strategies across the globe.

This role is hybrid and is open to candidates located in Los Angeles.

  • Design, implement and amplify retail marketing strategy based on the global brand strategy to ensure local relevancy & cohesiveness with brand DNA 
  • Act as the key marketing contact for all global retail requests
  • Lead monthly retailer marketing calls (Agenda, Recap, Etc).
  • Partner with VPs of Marketing and Digital to build paid media strategy with our retail partners.
  • Own marketing collateral for retail paid media campaigns 
  • Spearhead creation and presentation of retailerMarket Week decks, adapting for each region.
  • Lead pitching process for marketing exposure across all channels 
  • Lead planning and strategy of wholesale mega-events 
  • Lead retail launch strategy for new markets. Owning the onboarding, planning, and execution of new launches.
  • Lead product website page management and digital asset updates, overseeing progress and ensuring timely execution.
  • Partner with sales and VM on fixture briefs.
  • Lead strategy for product review seedings of core and newness.
  • Partner with Product Marketing on quarterly business recaps, reviewing a mix of business and product performance.
  • Own wholesale strategy for all new product launches (in store activity, cast member engagement, email exposure, etc)
  • Lead retail launch strategy for new markets. Owning the onboarding, planning, and execution of new account launches.
  • Lead retailer PR seeding and events.
  • Partner with PR (in-house + external) to track and share wholesale press exposure with retailers.
  • Partner with influencer on retail specific UGC asks 
  • Partner with education to secure retailer training and masterclass opportunities 
  • Gather and incorporate feedback and insights from the Field to drive brand awareness and optimize eventing (or event programs)
  • Liaise with field and lead bi-weekly TBs to ensure ongoing flow of communication between field and corporate
  • Own all marketing presentations to field for new launches 
  • Partner with field directors on store takeovers, brand partnerships, and on-off special events
  • Lead with a mind-set to build, improve and optimize future activations


  • 8+ years of retail marketing experience executing marketing campaigns with national beauty retailers for a personal care products brand (e.g. beauty, wellness, CPG), preferably with a d2c brand
  • Strong understanding of the beauty industry; previous experience working with a mass beauty retailer (e.g. Sephora, ULTA) required
  • Deep understanding of ILIA’s mission and aesthetic to support our brand story across multiple channels
  • Dynamic storyteller and communicator
  • Experience managing specialty retailers internationally 
  • Effective people management skills to lead, develop and mentor direct report(s)
  • Ability to travel occasionally for retailer/company meetings

What We Would Like To Offer...

  • Base salary range: $115,000-130,000*
  • Bonus Opportunity
  • Health Benefits - 100% employer-paid medical, dental & vision coverage
  • Flex Time Off - No cap on personal time off and paid company holidays
  • Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
  • Parental Leave - Up to 18 weeks paid parental leave
  • 401(k) - Save for your future with a 401(k) with a company match
  • Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
  • Hybrid Work Model - Find your flow, working from home
  • ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers.

We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.

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