Senior Manager, Lifecycle Marketing
The Paramount+ Marketing team is looking for a highly analytical Senior Marketing Manager to plan, develop & optimize lifecycle programs for our subscribers. This position is charged with using data analysis to uncover strategies with the goal of driving engagement with our subscriber base resulting in higher paid conversion and reducing churn. To achieve the above goals, this position will work closely with cross- functional teams within Paramount+. Join the team!
- Planning and development of lifecycle strategy across multiple marketing channels, with focus on new subscriber experience
- Use data analysis to extract and analyze insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journey.
- Support ongoing testing for each channel and segment to ensure continued innovation and optimization.
- Retention trend analysis and reporting.
- Analyze marketing campaign performance and trends. Ability to understand & communicate effectiveness and ROI.
- Additional projects and duties as assigned.
- 6+ years of experience in a CRM or lifecycle marketing role, preferably with a subscription product
- Very strong analytical skills including the ability to distill, synthesize and draw conclusions and insights from diverse data sources.
- Deep knowledge of multiple marketing channels (email, mobile) & ability to optimize new capabilities & technologies
- Experience managing relationships in a cross-functional environment
- Bachelor’s degree preferred
- Experience using segmentation to build complex subscriber journeys
- Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities
- Excellent oral and written communications skills
- Passion for media and entertainment industry
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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer.
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