Senior Manager, Influencer Marketing

San Francisco, CA

Minted is seeking a dynamic marketer to accelerate new customer awareness and acquisition via Influencer Marketing. This is an exciting opportunity for a dynamic, growth-focused marketer to drive performance throughout Minted’s influencer program. 

You Will:

  • Work closely with the team lead to develop an overall influencer strategy while expanding into new markets, verticals, and channels (TikTok / YouTube)
  • Develop, plan, and implement influencer and brand ambassador programs that drive acquisition, retention, engagement, and support brand goals 
  • Oversee Affiliates marketing both as a separate channel and as a way to augment Influencer marketing as a channel.
  • Identify new and relevant influencer potential partners and brainstorm approaches for future influencer campaigns while partnering with cross-functional leads to align influencer marketing plans to key campaigns and cultural moments throughout the year
  • Develop a strategy for utilizing influencer content through dark posting, in partnership with the social and paid media teams.
  • Assist in onboarding new tools if needed and work to build influencer shoppable landing pages
  • Own project management of influencer marketing efforts and oversee / delegate day-to-day influencer efforts across the team
  • Tracking and reporting: Set clear campaign goals and KPIs while consistently tracking and reporting against them. Leverage industry and historical benchmarks to measure success, share both qualitative and quantitative insights, and develop action plans to optimize content performance and future campaigns  
  • Cultivate strong relationships with platforms (Instagram, TikTok, YouTube, Blogs, LTK, etc.), gaining access to emerging features and technologies
  • Work closely with influencer talent management to negotiate and develop contracts for earned and paid opportunities 
  • Support budget management and invoicing
  • Build and manage a team of Influencer Coordinators and Strategists, with the opportunity to grow the team should we identify new growth opportunities/needs
  • Maintain a pulse on marketing and influencer-focused trends and send out a biweekly education newsletter internally 
  • Provide thought leadership and forward-looking opportunities on influencer and paid social media by staying current with competitive activity, cultural trends, industry innovations, tools, and platforms

You Are:

  • Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry
  • Thrive in a fast-paced environment with a lot of autonomy
  • Enjoy negotiating and owning high-stakes relationships
  • Leverage both analytics and creative intuition in order to solve unique problems
  • Ability to analyze influencer data and be able to clearly articulate insights and recommendations to key stakeholders
  • Comfortable in a fast-paced and dynamic environment
  • Above all, you're a team player, and love making an impact each day!

You Have:

  • Bachelor’s degree required
  • 8+ years’ of work experience in influencer marketing; Ecommerce experience a must
  • Deep understanding and experience working with all social media platforms, content creators, and content & influencer management platforms
  • Overseen large integrated influencer campaigns that have driven impact on company-level metrics
  • Ability to identify creator trends and propose before they become viral
  • Experience working with a wide variety of influencers (micro, macro, celebrity) and knowing when to partner with each influencer category
  • Strong organizational management with a process-driven approach
  • Experience working cross-functionally with paid media, creative, product marketing, and e-commerce teams
  • Experience with affiliate platforms (such as ShareASale) and influencer shopping platforms (such as LTK, Shopstyle) 
  • Proficient using Excel/Google Sheets and data visualization tools (Tableau, Looker, etc) with an ability to utilize data to provide actionable insights

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