Senior Manager, Email & SMS

Why you'll love it...

• Lead the short-term and long-term vision, strategy, and results for email, SMS, and other retention channels (i.e. Direct Mail, Package Inserts) to drive growth and customer retention
• Own creation and pivot management of channel content calendars; ensuring direct alignment with product sales goals and brand initiatives
• Drive end-to-end ownership and process efficiency: Day-to-day oversight of calendar, segmentation, deliverable tracking, reporting, and third-party vendor partnerships.
• Establish and deliver on program KPI’s daily, weekly, and monthly to reach revenue targets
• Own channel reporting and present data in actionable way to clearly communicate results and challenges, and proactively come to the table with program optimizations.
• As needed, ability to work hands-to-keyboard within email and SMS platforms to build creative, create audiences, and pull reporting.
• Develop robust and strategic testing strategy to optimize all areas of your programs
• Partner with CRM lead to nurture customer lifecycle segments and drive loyalty through segmentation, personalization, and automation.
• Define and manage projects and initiatives, including clear project plans, timelines, and success metrics to track progression towards defined goals.
• Build effective relationships with cross-functional partners to drive projects and align on digital plans including: CX, creative, brand marketing, organic social, technology, legal, and finance.
• Ensure compliance with internal standards, legal guidelines, and inbox deliverability health.
• Serve as subject matter expert and stay up to date on digital landscape, trends, and technology
• Manage, coach and develop Email and SMS Coordinator and regularly communicate upwards to Director of Retention and other SPANX stakeholders

Qualifications

We require…

• 5-7 years of experience in online marketing, specifically email and retention channels; fashion/apparel a plus
• Deep understanding of email fundamentals (CAN-SPAM, deliverability), KPIs and revenue impact
• Thrives in a fast-paced environment and can juggle competing priorities and tasks
• Proactive, results-driven mindset with demonstrated sense of urgency
• Excellent organizational skills with superb attention to detail; strives for absolute accuracy
• Positive, team-player attitude who can effectively communicate cross-functionally
• Hands-on experience with enterprise level email and SMS platforms (Klaviyo, Attentive, etc.)
• Robust analytical skills and ability to quickly interpret data and communicate learnings
• Google Analytics 360 and Tableau experience a plus.
• Experience leading a team
• Basic HTML knowledge preferred

All your information will be kept confidential according to EEO guidelines.