Senior Manager, Email & SMS

Atlanta, GA

Why you'll love it...

  • Lead the short-term and long-term vision, strategy, and results for email, SMS, and other retention channels (i.e. Direct Mail, Package Inserts) to drive growth and customer retention
  • Own creation and pivot management of channel content calendars; ensuring direct alignment with product sales goals and brand initiatives
  • Drive end-to-end ownership and process efficiency: Day-to-day oversight of calendar, segmentation, deliverable tracking, reporting, and third-party vendor partnerships.
  • Establish and deliver on program KPI’s daily, weekly, and monthly to reach revenue targets
  • Own channel reporting and present data in actionable way to clearly communicate results and challenges, and proactively come to the table with program optimizations.
  • As needed, ability to work hands-to-keyboard within email and SMS platforms to build creative, create audiences, and pull reporting.
  • Develop robust and strategic testing strategy to optimize all areas of your programs
  • Partner with CRM lead to nurture customer lifecycle segments and drive loyalty through segmentation, personalization, and automation.
  • Define and manage projects and initiatives, including clear project plans, timelines, and success metrics to track progression towards defined goals.
  • Build effective relationships with cross-functional partners to drive projects and align on digital plans including: CX, creative, brand marketing, organic social, technology, legal, and finance.
  • Ensure compliance with internal standards, legal guidelines, and inbox deliverability health.
  • Serve as subject matter expert and stay up to date on digital landscape, trends, and technology
  • Manage, coach and develop Email and SMS Coordinator and regularly communicate upwards to Director of Retention and other SPANX stakeholders


We require…

  • 5-7 years of experience in online marketing, specifically email and retention channels; fashion/apparel a plus
  • Deep understanding of email fundamentals (CAN-SPAM, deliverability), KPIs and revenue impact
  • Thrives in a fast-paced environment and can juggle competing priorities and tasks
  • Proactive, results-driven mindset with demonstrated sense of urgency
  • Excellent organizational skills with superb attention to detail; strives for absolute accuracy
  • Positive, team-player attitude who can effectively communicate cross-functionally
  • Hands-on experience with enterprise level email and SMS platforms (Klaviyo, Attentive, etc.)
  • Robust analytical skills and ability to quickly interpret data and communicate learnings
  • Google Analytics 360 and Tableau experience a plus.
  • Experience leading a team
  • Basic HTML knowledge preferred

All your information will be kept confidential according to EEO guidelines.

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