Senior Manager, Creative Content
Focus, Scope, & Impact of the Role:
- Architect and align stakeholders to the integrated marketing strategy for brand or a portfolio of brands including supporting strategies for the base business and for innovations.
- Proactively collaborate with the brand teams to identify opportunities for brand growth outside of the annual IMX process, and translate those opportunities into actionable strategies.
- Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs; lead agency briefings and identify innovative ways to measure the effectiveness of brand campaigns.
- Provide strategic thought-leadership throughout the IMX process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
- Actively collaborate with the brand/category team to translate global/regional direction to North America Operating Unit (NAOU) where applicable and to ensure that the strategy is relevant to consumers, positions the brand for future growth and can ultimately inspire differentiated marketing communications.
KEY SUCCESS PARAMETERS
Education
Bachelor’s degree required
Related Work Experience:
8 or more years of experience working in a strategic marketing capacity required
Experience working at and with world-class creative agencies a plus
Track record of inspiring big (ideally award-winning) creative thinking is a plus.
Work Focus
Ability to collaborate across disciplines to open new, innovative spaces for brand growth based on consumer insights, cultural trends and current and future business needs.
Ability to define overall IMX strategies.
Communication Focus
- Communicate with both internal and external parties
- Responsible for sharing information and influencing others
KEY KNOWLEDGE REQUIREMENTS
Mastery of (Required)
1 Exceptional written and verbal communication skills
2 Articulate complex ideas in a clear, compelling manner
3 Collaborate and build consensus
4 Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
5 Lead and shape consumer research
Broad expertise in (Good to have)
1 Brand equity
2 Marketing concepts
3 Motivate and influence others
4 Presentation skills
5 Planning, organizing, problem solving skills
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.