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Senior Manager, Americas Sales Enablement

San Mateo, CA

Build the future of data. Join the Snowflake team.

Snowflake, the company that delivers the Data Cloud to Mobilize the World’s Data, is actively seeking a Sr. Manager, Sales Enablement to support the Americar to support our Industry focus. In this role, which reports to the Director of AE Enablement, you will be a key contributor to the vision and realization of our overall sales enablement strategy.

This role ensures that our Account Executives stay relevant and up to date with the greatest product innovation, latest selling skills, and current operational processes that are specific to our key Industry Areas.


  • Act as a mini-CLO (Chief Learning Officer) for your respective programs and constituents that focus on Industry selling.
  • Drive end to end ownership of key enablement programming based on both global and local needs:  
  • End to end ownership is from ideation to content creation to delivery to metrics and measurement. This includes program management, communication management, and learning design.
  • Translate technical product releases, industry use cases, and company focus areas into consumable materials for an Account Executive at Snowflake. 
  • Deliver a Point of View (POV) to stakeholders/SMEs and drive collaboration on what enablement closes learning gaps in the field. Stakeholders include but are not limited to: Product, Product Marketing, Sales Engineering, Field CTO, Data Cloud, Industry, Sales Operations, and Field Leadership. 
  • Be seen as an expert on how to reach the Account Executive and Industry Specialist audiences and what content resonates with them by creating/delivering global programs. 
  • Serve as a consulting partner to the local leaders and deliver localized programming. 
  • Be accountable for measuring & improving Industry knowledge / skill gaps with innovative programming for the field.  
  • Provide feedback back to the Onboarding team on field readiness out of Onboarding. 
  • Domain expertise (&/or ability to create solid first drafts for content that can be reviewed with SMEs, reducing SME burden/adding value for the company) and program delivery in the following areas:
  • Industry Enablement skills: (consulting, design & development, training facilitation skills, presentation, program management, stakeholder management, and whiteboarding).
  • Industry Product & industry knowledge (same acumen as a technical product marketer / veteran AE in areas of technical product acument, business use cases, and industry).
  • Selling methodologies & skills (e.g. value selling, Challenger Selling, etc.).
  • Run the business skills (e.g. dashboards, CRM updates, etc.).
  • Industry Experience with Financial Services and Insurance (FSI), Retail+Consumer Product Goods (CPG), Communications, Media & Entertainment (CME), Healthcare and Lifesciences (HCLS), Manufacturing, Public Sector.


  • A minimum of 10+ years of related Industry experience as with a focus in sales, sales engineering, &/or technical product marketing, enablement, and/or enterprise software in data cloud, data warehouse, data engineering, &/or data science.
  • BA/BS degree in a related field or equivalent practical experience required - an MBA is a plus.
  • An understanding of complex technical sales cycles, processes and methodologies.
  • Experience in learning design (e.g. Bloom taxonomy) and measurement (e.g. Kirkpatrick framework), enablement tooling (Learning management, content management, and Articulate/RISE), gamification, and program management across multiple stakeholders (i.e. “master herder of cats”).
  • An ability to manage competing priorities across multiple projects, while meeting deadlines and producing quality deliverables.
  • Strong consultative skills, such as conducting discovery, creating solutions to problems, and facilitating workshops / learning opportunities.
  • Strong organizational, communication and presentation skills.
  • Experience working in a fast-changing environment that requires strategic thinking, resourcefulness, agility, results-oriented decision making and commitment to excellence.
  • Ability to travel as needed and potentially support other regions as needs arise.
  • Report into and work from a Snowflake office location in San Mateo or Dublin, CA, a minimum of 3-days per week.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

The following represents the expected range of compensation for this role: The estimated base salary range for this role is $162,000 - $231,000, Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. 

How do you want to make your impact?

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