Senior Director, Product Marketing & Innovation

Toronto, ON

Reporting to the Senior Vice President, Commercial and serving as an integral member of the Auxly Commercial team, the Senior Director, Marketing & Innovation will oversee the development and execution of brand, product portfolio and innovation strategy. The Senior Director, Marketing & Innovation’s work is expected to produce top line results, a robust innovation pipeline, strong consumer insights, and superior marketing efforts increasing brand awareness, recognition and loyalty that will ultimately lead to increased sales.

What can you expect to do?

Embody Auxly’s business mission, and strategy and act in a responsible, ethical and honest behaviour while consistently leading by example.
Lead a multi-functional team by being a strong and empathetic People Leader: Inspire autonomous decision making, drive talent development, set goals and objectives for direct reports and support them in achieving individual and team progress in order to create a culture for organic succession planning.
Facilitate and lead a group of marketing professionals on the strategy, planning and execution of Auxly’s annual brand plans and marketing activities.
Drive a customer-focused trade marketing strategy and execute with excellence across both key accounts and independent retailers.
Lead a robust digital strategy via paid, owned, and earned executions.
Own the long-term innovation pipeline development across all Auxly categories as well a drive portfolio strategy involving product optimization and rationalization.
Lead the development and execution of the front-end innovation process including gathering category insights, leading cross-functional ideation sessions, drafting concepts, testing concepts, and preparing project charters of winning ideas.
Own the organization’s Insight strategy and execution through uncovering, communicating, and translating insights into meaningful plans to grow multiple facets of the business.
Develop and execute a comprehensive annual research plan leveraging a suite of tools to gain consumer, customer, and budtender insights.
Own and monitor brand health and engagement, conduct competitive analyses, customer segmentation, manage metrics, KPIs, insights and ROI’s, etc.

What we’re looking for

10+ years of progressive experience in a combination of brand management and innovation roles within a consumer products industry with a preference to individuals with a combination of top-tiered CPG and small/mid-cap entrepreneurial company experience.
5+ years experience managing a team and with a proven ability to coach both direct and indirect reports.
Demonstrated entrepreneurial mindset and self-starter with an ability to thrive in a fast-paced dynaminc environment.
Experience in the cannabis industry: A deep understanding of the legal landscape, the different types of cannabis products and their benefits, and the target audience is critical
Proven track record of leading the entire innovation process from conception to commercialization by launching several successful products and brands.
Extensive knowledge and experience in both qualitative and quantitative research methods.
Marketing expertise: A track record of successful marketing campaigns, a deep understanding of branding, advertising, and social media strategy is important.
Creative thinking: Ability to think outside of the box and develop innovative marketing campaigns that resonate with consumers.
Analytical skills: Must have the ability to analyze data and market trends to identify opportunities and create data-driven marketing strategies.
Leadership skills: Ability to lead and manage a team, foster a collaborative work environment, and prioritize tasks.
Strong communication skills: Excellent communication skills, both written and verbal, are crucial to effectively convey the company's message and brand to customers, stakeholders, and employees.
Flexibility and adaptability: As the cannabis industry continues to evolve and regulations change, the Head of Marketing should be able to quickly adapt to new market conditions and pivot marketing strategies accordingly.
Extensive knowledge and experience in both qualitative and quantitative research methods.
Bachelor’s Degree in Marketing (although MBA preferred).

How we hire

Auxly Cannabis Group Inc. is an equal opportunity employer and encourages applications from all qualified individuals. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We provide accommodation for job applicants with disabilities during the recruitment process in accordance with applicable laws. Please contact us to request accommodation.