Senior Director Marketing

Lowe's Mooresville, NC

The Sr. Director Marketing is responsible for operationalizing and executing the entire marketing strategy through comprehensive planning, end to end creative, program and project management, building processes, supporting the execution of those plans, and on-going management of related support resources and key activities. The Sr Director Marketing works closely with both marketing leadership, and key cross-functional leaders to maintain continuous alignment and ensure strong go-to-market execution that delivers on desired customer experiences / business results. The Senior Director Marketing is a direct report into the SVP Brand Marketing and also serves as a chief of staff role for the SVP Brand Marketing and Chief Brand and Marketing Officer with critical PMO leadership and key company initiatives like board of directors presentations, CEO presentations, etc.


RESPONSIBILITY STATEMENTS:

  • Budget Management – supporting both monthly expense forecasting processes and invoice processing.
  • Gift Cards – including ownership of P&L and merchandising activities, partnering with Brand Marketing on marketing message integration.
  • Program Management – strategic leadership of key cross functional projects led by marketing org.
  • Business Planning – supporting both cross functional business planning and related internal marketing planning timelines (calendar and beyond) and work activities. Additionally, support development of new internal marketing process as identified / assigned.
  • Process Operations & System Administration – ownership of daily / weekly intake and governance processes across signage and off-cycle requests; backend system other administrative responsibilities related to planning, workflow and collaboration tools.
  • Creative Services – management of shared creative services inclusive of production trafficking, resource capacity management, asset management and production product sourcing.
  • Marketing Operations – project management of marketing campaigns and in-house creative production.
  • Tabs Channel Management – strategy and performance management of the Tabs channel, including channel planning, intake and production.
  • Promotional Integration – working closely across cross functional teams and internal marketing stakeholders to integrate merchant planned promotions as/where relevant across marketing channels,
  • Process design and leadership for end to end planning to ensure strategic work is executed.
  • Ownership of systems and tools across marketing to ensure planning and execution.
  • Leading Others: - Encourages and builds mutual trust, respect, and cooperation among team members and peers. - Establish strong working relationships with the management team, providing a strategic voice, working effectively and transparently in a partner-like fashion. - Provides guidance and direction to subordinates, including setting performance standards and monitoring subordinates’ progress - Identifies developmental needs of others on the team and coaches them to improve their knowledge or skills - Creates a climate of engagement and productivity by empowering others and encouraging them to contribute ideas and make decisions. - Inspires productivity by establishing a clear vision, maintaining two-way communication, and distributing the workload in an organized manner. - Provides a hands-on passionate approach to the job while enables and promotes an inclusive and diverse team and working environment.


REQUIRED EDUCATION/EXPERIENCE:

  • Bachelor's Degree in Marketing or Business Related Field.
  • 10 Years with leadership experience in retail.
  • 5 Years with leading people as a manager.
  • Leading promotional planning in a retail environment.
  • Demonstrated ability to influence at multiple s of the organization.
  • Strong business acumen and analytic skills.


PREFERRED EDUCATION/EXPERIENCE:

  • MBA or other business related Master’s Degree.
  • 5 Years Marketing planning and/or media planning.


ABOUT LOWE'S:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.


ABOUT LOWE'S IN THE COMMUNITY:

As a FORTUNE® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program.


Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.


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