Senior Director Brand Marketing, Social Media & Community Engagement

Deerfield, IL

The Senior Director Brand Marketing, Social Media &Community Engagement is responsible for reimagining what community engagement and connection mean to achieve more joyful lives through better health. This position oversees the management of brand positioning, manages content strategy to bring the brand to life and leads the activation of online communities to champion Walgreens and our purpose. Collaborates with executive leadership and uses insights to develop the strategic approach to identify, build, and cultivate digital and physical B2B and B2C communities to engage and connect with consumers while providing content, support, and advocacy. Champions data-driven approaches to accelerate our customer-first strategy through anticipating and understanding community needs to deliver value.

Responsible for driving growth and engagement through strategic campaigns and social programs. Oversees the management of Manages online communities and champions for Walgreens. Results achieved have a significant impact on the organization's short- and long- term business results, and customer and partner engagement.

Job Responsibilities

  • Responsible for the strategic development and execution of social media initiatives, including developing and managing social marketing campaigns, creating, and supervising social channels, curating user-generated content, influencers, and integrating social media into the overall business strategy
  • Conceptualizes, executes, and analyzes campaigns that drive meaningful outcomes, such as growth, brand awareness, content creation and engagement
  • Collaborates with leadership teams to ensure that the most effective channel mix is implemented in communities and drives innovation using a test and learn mentality in those channels
  • Delivers clear strategic roles and priorities of social media tactics relative to investment level and working with cross-functional analytics partners to create consistent measurement/KPI frameworks for each
  • Monitors trends and makes recommendations to senior leadership on how to develop advanced social media capabilities including talent, skills, tools, and platforms
  • Creates and executes social media content and calendar that will engage, grow, and convert followers
  • Drives internal analytics and measure the impact of all media on the overall marketing efforts and establishes common metrics and benchmarks
  • Serves as the liaison between creative teams and channels to tailor social media and community strategies, to ensure consistent, but optimized, tone and message
  • Oversees the physical and digital communities of customer design targets and B2B partners. Inclusive of strategic partnerships (non-profit and for profit)
  • Designs B2B and B2C community marketing plans to boost brand image and increase engagement and connections
  • Ensures holistic community experience is core to short- and long-term strategies and plan executions are delivering against marketing best practices and advanced industry learning driving towards best in-class engagement
  • Builds an effective content strategy to engage and increase traffic in the target communities through defining multi-cultural audiences and segmentation approach across owned and paid channels; partners with Creative to execute
  • Develops and mentors direct-reports through on-boarding, open communication, training and development opportunities and performance management processes
  • Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships
  • Oversees brand strategy work in in support of Walgreens portfolio of businesses. Defines our brand positioning and pillars; leads strategic implementation across all stakeholder groups

An Equal Opportunity Employer, including disability/veterans

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