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Senior Director / Associate VP, Consumer Lifestyle & Pop Culture Communications

Los Angeles, CA +1

Small Girls PR is looking for a Senior Director or Associate Vice President to inspire and guide day-to-day creativity and strategy with clients in the consumer lifestyle spaces including household names as well as emerging start up brands. 

Our clients turn to us for long-term strategy, brand purpose architecture, creative pitch angles, and out-of-the-box ideas that bring their positioning to life in thoughtful ways. As a team lead, this person will drive the client relationships, leading junior staff to deliver.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and catapulted Olay’s Super Bowl ad to the cover of AdWeek. 

Note: This role is based in our LA or NYC office, working two days a week in the office on a hybrid schedule. 

How You’ll Make an Impact:

  • As a creative thought leader, you’ll see your zaniest ideas turned into inspiring campaigns — this position plays host to weekly brainstorms, reverse engineers virality, and leads the creation of ownable moments for our brands
  • You’ll act as the strategic lead directing high-level media strategy, brand messaging, and high stakes comms for the accounts in your purview
  • You will oversee day-to-day work as well as the long-term professional development of 2-3 direct reports
  • You’ll be a key part of new business, both in voicing the brands you are passionate about taking on, as well as developing the proposals and concepts that win the hearts and minds of new partners
  • You will have a finger on the pulse of the industry, ensuring we are creatively one-upping the competition with original campaign ideas, ownable moment ideation, and strategic insights 

Why We’ll Love You:

  • You have PR & Marketing expertise with a minimum of 8-12+ years in media relations
  • You have strong client leadership experience and proven warm relationships — clients view you as a must-have on their account
  • You have a rolodex of media friendlies across a variety of media verticals
  • You’ve personally set narrative-driving strategy for brands that has continuously yielded feature-length coverage in top-notch publications and helped to further your client’s brand mission and vision
  • You’ve managed and developed teams of PR professionals across multiple clients or projects

Why You’ll Love Us:

  • Atypical Time: a generous PTO plan that scales with tenure in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care. 
  • Dedicated Time Each Day for Deep Work: Our unique Smalls In Sync program carves out daily time for you to collaborate with colleagues as well as have the space to do get your strategic, solo work done.
  • We invest in you: We have 100% employer covered medical leave, contribute to your 401k(whether you decide to contribute or not), in addition to contributing towards your gym memberships, dental, vision, data plans / home WiFi, and daily commute. We budget for you to network each month as well as reimburse professional development as it applies to roles, from InDesign to public speaking.
  • A strong culture: We have an employee-led committee that determines company policy together and another dedicated to planning our weekly celebrations and quarterly outings (virtual or otherwise), book clubs and employee-coached trivia & intramural activities, a pet-friendly office when we’re not remote, a penchant for karaoke, and we’ve even taken our staff on vacations overseas.

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we work within salary bands to ensure our teams are compensated fairly. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. 

For the Senior Director level role (8-10 years of experience), employees are eligible for a bonus in addition to the salary threshold, therefore the pay range for this role is $130k - $134k.

For the AVP level role (11-12 years of experience), employees are eligible for a variable bonus in addition to the salary threshold; the pay range for this role is $146k - $158k. 

Our senior level roles are accompanied by a compelling total compensation package. If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit! 

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

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