Senior Community and Social Media Specialist

Remote (California, United States)

All posting locations: USA-CA, , United States of America Job Function: 05 - Marketing Date Published: 25-Jan-2023 Ref #: R-65705 Base Salary Range: $72,400.00 - $90,500.00 Target Total Cash Range: $86,880.00 - $108,600.00 Target Total Cash: Target total cash represents this role's annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings. Compensation Disclaimer: The compensation offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.

GENERAL PURPOSE

Drive brand awareness- sales and fan engagement via social media for all Primal Brands- and oversee all community related initiatives.

RESPONSIBILITIES/DUTIES:

Please note that the duties may vary depending on department size- organizational structure and/or geographic location. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

Community Management:

Social Media Account Management - Oversee accounts for all Primal Brands- curate and schedule content- provide community support and encourage engagement.
MDA Community Management - Oversee and moderate the MDA Forum- manage MDA contact email inbox.
Coordinate product giveaways for social media contests.
Foster relationships and promote partnered brands and influencers via social.
Coach Monthly Primal Blueprint 21-Day Challenge on Vimify
Miscellaneous event coverage - Periodic attendance at Primal Branded events to provide social coverage and staff support.
Analyze engagement data- identifying trends in customer interactions and planning digital campaigns to build a strong online community.
Communicate and build relationships with followers and respond to all inquiries and questions in a timely manner and monitor all social inboxes through consistent communication via comments- retweets- likes- and more.

Social Media Advertising & Reporting:

Pinterest Ownership on Primal Kitchen & Mark’s Daily Apple
Analytics and Reporting - Provide monthly reports on social analytics including engagement rate- growth and advertising stats.
Perform day-to-day marketing activities including- but not limited to- digital campaign set-up- scheduling- and testing.
Create effective marketing campaigns on multiple digital platforms to boost revenue for company products identified as marketing priorities. Campaigns may include email- paid ads (Google- Facebook- Instagram- Pinterest- Reddit)- and affiliate program strategies.
Coordinate ad copy and graphics for social campaigns including: Pinterest- Facebook- Instagram- Reddit- YouTube and Google Adwords
Create multiple ad variants for A/B testing purposes and assist in ad creation and setup
Perform competitor ad research for keywords- brands- ad campaigns
Stay abreast of and recommend digital marketing best practices with design and testing of campaigns
Create content for social media channels using tools such as Canva to put together graphics including stories and feed content to drive sales and engagement with our audience.
Strategize new innovative ways and stay on top of social trends to reach new audiences and grow brand awareness

Minimum Qualifications:

Equivalent of bachelor’s degree and 3+ years progressively responsible- related experience
Ability to analyze complex data and develop innovative recommendations and solutions
Excellent planning- organizing- and project management skills
Excellent verbal- written and presentation skills
Strong customer- quality and results orientation
Ability to interact effectively at all levels and across diverse cultures
Ability to be an effective team member and manage various projects
Ability to assist in facilitating progressive change
Knowledge of all social media platforms (Instagram- Facebook- Tik Tok- Twitter- Pinterest)
Experience with design tools: Canva
Preferred but not required: Experience with Google Analytics- Dash Hudson- BazaarVoice- Tailwind- Shopify

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Office Collaboration Expectations

Our highest priority is always the health, wellbeing, and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation.

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.