Senior Communications Specialist

Oklahoma City, OK

Love’s Family of Companies is evolving the structure of its corporate communications team. We’re focused on connecting with our team members companywide to bring our Core Values to life, communicate about products, initiatives and events and elevate the employee experience.

We are looking for a Senior Communications Specialist who will develop and implement communications strategies and tactics to inform, align and engage team members across the Love’s Family of Companies about our retail segments. In this role, you must be a strategist, a business relations partner and strong writer and editor. As a strategist, you will brainstorm, plan and execute communication plans in support of key company goals and objectives. Your time management, organizational and project management skills will allow you to work successfully to reach shared outcomes within a multi-functional organization. As a people-person, you have a passion for cultivating and nurturing relationships with business partners and senior leaders. Your interpersonal skills allow you to adapt and flex to different personalities and ways of working to get the job done with excellence. As a writer and editor, you’re experienced in creating rich storytelling and media, identifying and catering to specific audiences and producing high-quality work that keeps key messaging relevant and clear.

SPECIFICS

This Senior Communications Specialist role focuses on retail segments within our business. This means that you will work directly alongside our merchandise, marketing and food service teams. You will act as a liaison for cross promotional opportunities, coordinate with creative teams on communications and creative assets and capture the brand, voice, style and standards to ensure alignment with corporate branding.

You will primarily focus on two sets of audiences – the consumers that we love to serve and team members companywide that need important information to execute and support initiatives and programs. In the retail segment, you will frequently introduce the brand, our products and amenities to consumers, while drawing upon unique storytelling opportunities. As a family-owned business, Love’s has been committed to providing Clean Places, Friendly Faces for almost 60 years. Our customers depend on you and our retail teams to discover quality products and experiences again and again.

If you have experience communicating about product development, enjoy elaborating on product benefits and influencing purchasing decisions – this is the perfect opportunity for you!

MAJOR RESPONSIBILITIES

Develop and publish a wide variety of communications, including emails, newsletters, social posts, press releases, reports, etc.
Develop strategic communications plans and execute tactics; ensure results reporting and analytics are considered.
Create content and support Love’s communication channels.
Work closely with IT and support teams to develop product launch campaigns and updates.
Coordinate, support and participate in Love’s company events and programs.
Innovate and develop channels and audiences to effectively target audiences.
Create reports and assess metrics for campaigns and communication efforts.
Be proficient in video content creation to lead, produce, and create videos that tell the Love's Family of Companies story, promote its products, and enhance the brand.
Passion for strengthening corporate culture and productivity while building a diverse workforce.

SKILLS

Demonstrates a passion for the audience experience, which includes designing, writing and creating rich content, and understanding how to use different communication tactics to achieve communication goals.
Must be forward thinking and can consider short-term needs, long-term goals and scaling for future growth and innovation.
Ability to navigate between strategy and execution. You can develop high-level strategic plans, but you can also produce clean, clear communications and deliverables.
Outstanding written and verbal skills with the ability to craft messages and campaigns that quickly inform, motivate behavioral changes and mobilize team members.
Proficient in Microsoft Office and AP writing style, strategic planning skills, collaborative and project management skills, with the ability to handle multiple tasks under tight deadlines.
Proven experience growing relationships and working with cross-functional teams.
Strong business acumen with the ability to understand business challenges and formulate communication strategies that support audience needs and business goals.
Inquisitive and quick learner that asks thoughtful questions, listens and applies insights.
Experience working with senior leadership to develop strategy and turn data-driven insight and feedback into measurable plans.
Proficient knowledge of video production, communication technology tools and platforms, etc.

EDUCATION AND EXPERIENCE

Education: bachelor's degree in public relations, communications, journalism or related field.
Experience: 5+ years of corporate communications experience or agency work.
Outstanding content development and writing skills using AP Style.
Experience in writing, editing and creating content across all communication platforms and websites, leveraging digital communications management and analytic tools.

TYPICAL PHYSICAL DEMANDS

Requires prolonged sitting, some bending and stooping.
Occasional lifting of up to 25 pounds.
Manual dexterity sufficient to operate a computer keyboard and calculator.
Requires normal range of hearing and vision.
Occasional evening/weekend work to meet deadlines.

Job Function(s): Corporate

Love’s Travel Stops & Country Stores is the industry-leading travel stop network in the United States. For more than 55 years, we’ve provided customers with highway hospitality and “Clean Places, Friendly Faces.” We’re passionate about serving drivers with clean, modern facilities stocked with fuel, food and supplies. We offer meals from popular restaurant chains, trucking supplies, showers and everything needed to get back on the road quickly. The Love’s Family of Companies includes:

Gemini Motor Transport, one of the industry’s safest trucking fleets
Speedco, the light mechanical and trucking service specialists
Musket, a rapidly growing, Houston-based commodities supplier and trader
Trillium, a Houston-based alternative fuels expert

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