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Senior Communications Manager

Charlotte, NC +1

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Regular or Temporary:


Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Experienced communications professional will partner with senior business leaders to position Truist in the consumer and small business banking space as a purpose-driven and differentiated financial services company delivering a caring and distinctive client experience. In this role, the communicator will partner with senior business leaders to provide strategic communications counsel and deliver impactful communications that create deeper engagement and drive business growth.

This includes developing, implementing, and measuring thought leadership strategies; earned and owned media campaigns; and teammate communications strategies as well as protecting the brand and managing reputational risk through issues management and effective media relations.

This role is part of the Consumer and Small Business Banking communications team that supports a dynamic, multi-faceted business with more than 22,000 teammates who serve consumer, premier, and small business clients through more than 2,000 community banking branches; mobile and online banking, digital services, and multiple virtual centers across the Southeast, Mid-Atlantic, and Texas.


Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  1. Develop and execute internal and external communications strategy for a business segment.
  2. Develop proactive public relations to obtain positive media mentions on Truist products, services and purpose; leadership message development; spokesperson training; issues management; and internal communications at the segment level.
  3. Serve as the primary point of contact for line of business and function leaders.
  4. Provide communications counsel to lines of business on product introductions and certain client-facing messages.
  5. Counsel social media team on key issues.
  6. Maintain Corporate Communications policy.
  7. Plan content/messaging and graphics/videos for town halls, conferences, speaking engagements and events.
  8. Provides formal or informal leadership to others and serves as a resource on complex solutions.
  9. Drives the achievement of client, operational, project, service, and risk management objectives.
  10. Create positive news to build the company's brand, advance our purpose, and promote our solutions and services.
  11. Forge relationships with business leaders to gain knowledge, align communications objectives and goals with the business, and serve as a trusted consultative partner.


Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Bachelor's degree, or equivalent education and related training
  2. 7-10 years of progressive and related experience
  3. Proven leader and demonstrated team player with excellent interpersonal, negotiation, listening and management skills; ability to successfully interact with people at all levels of the organization and counsel, negotiate, influence and inspire
  4. Proven project management ability including managing the conceptualization and execution of multiple large, complex projects along with capability to make rational decisions under pressure
  5. Strong, well-rounded communications skills including writing/editing, project management, publicity, and news judgment
  6. Ability to exercise judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
  7. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that affect our business

Preferred Qualifications:

  1. Bachelor's degree in Communications, Marketing, or English
  2. Experience in Financial Services industry, or agency experience


  • Sitting: Frequently (25% - 50% of the time)
  • Standing: Occasionally (Less than 25% of the time)
  • Walking: Occasionally (Less than 25% of the time)   
  • Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
  • Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
  • Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
  • Travel: Minimal and up to 10%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.

For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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