Senior Brand Manager

Los Angeles, CA

Want to work for one of the most loved cannabis companies in California? The Senior Brand Manager will play an integral role across multiple brands including Almora, Surplus and Lift Tickets and report directly to the Head of Marketing. This position will also assist with business cases for the innovation pipeline with an emphasis on differentiating products within a crowded marketplace. A successful candidate will have stage gate experience and the ability to maintain brand guardrails while considering the overarching brand portfolio strategy. We are interested in candidates who are passionate and determined to write history, not read about it, as they help shape a new industry.

WHAT YOU'RE GOOD AT:

Working closely within a team to develop strategically sound creative
Working autonomously on assigned projects
Implementing feedback received from marketing and other internal stakeholders
Adhering to defined brand guidelines with a strict focus on attention to detail
Managing multiple projects, timelines, and workflows
Communicating with cross-functional partners to reduce churn
Staying organized in a very fast-paced environment

RESPONSIBILITIES:

Responsible for new product business cases including assessing the market size of potential new categories leveraging a consumer, company, and competitive analysis while considering price, product, promotions, and placement
Developing integrated new product launch campaigns with a focus on building awareness
Driving break-through creative work with a focus on building brand equity and establishing key points of differentiation
Developing POS and online resources for product launches with a strong attention to detail
Partnering with sales to develop customer sell-in presentations and new marketing materials for launches
Collaborating with sales and retail partners to effectively execute commercial plans and to develop programing for key customers
Working to develop activation initiatives and promotions while overseeing execution
Developing cost estimates while working with R&D and Operations to build P&Ls for new products/line extensions
Collaborating with cross functional teams (R&D, Supply Chain, Finance, QA, Operations, Design, etc.) to ensure strong business plans and execution
Assisting with building new vendor relationships
Managing and tracking budgets
Developing an annual marketing plan to ensure growth targets are reached
Guide the innovation strategy informed by brand architecture and demand spaces focusing on incremental line extensions
Work with internal and external partners to identify brand and category trends to inform business strategy

COMPETENCIES/EXPERIENCE:

Bachelor's Degree is required; MBA preferred
4+ years of CPG brand marketing and P&L management experience; cannabis experience is preferred
Ability to thrive in and handle ambiguity & fast paced environment
Strong business acumen and marketing abilities coupled with cross functional partnership skills
A go-getter, self-motivator, can-do approach to work, and a bias for action
Eager to research and create new business relationships independently
Excellent communication skills and the ability to manage multiple stakeholders effectively while working with little supervision
Ability to set agenda and chart course forward in a lean team environment
Ability to think out-of-the box and drive creative solutions
Experience with interpreting financials and in managing a budget
Ability to effectively communicate and influence in a matrix environment
Experience involving product pricing, packaging and brand positioning
Passion for the consumer with creative thinking and problem-solving skills
Excellent written and oral communication skills while being process orientated
Very organized and hard-working with the ability to multi-task and prioritize
Team orientated with a successful track record based on executing cross-functional projects
Prior experience in the commercialization process involving new product launches

Mammoth Distribution provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.