Senior / Assistant Marketing Manager

Toronto, ON

The American Express Aeroplan Co-Brand Cards portfolio is poised for transformative growth and successful acceleration of card acquisition is a critical component of the strategic priorities for the Canadian business.

The Senior / Assistant Marketing Manager - Digital Acquisition, Aeroplan will be responsible for managing the Aeroplan Co-Brand Cards Acquisition portfolio with emphasis on Aeroplan partner channels. This role will offer a unique opportunity to shape the future success of the Aeroplan portfolio over the next decade and gain a breadth of knowledge and experience working with a key strategic partner. It’s a very exciting time to join the Digital Acquisition, Aeroplan team!

The successful candidate will lean on their relationship-building skills, analytical background and loyalty subject matter expertise to push innovation and efficiency while maintaining a continued mandate to drive profitable card acquisition.

Responsibilities will include:

Portfolio Management

Drive acquisition on the Aeroplan Cobrand Cards through Aeroplan and Air Canada owned channels
Collaborate with partners to develop the annual marketing strategy and media plan
Manage the roll out of key strategic initiatives and campaigns to support the overall channel objectives
Track, monitor and assess overall channel performance to determine optimization opportunities
Develop new and innovative campaigns to further acquisition prospects across partner channels
Forecast and develop annual acquisition targets along with funding requirements to achieve marketing goals
Own and manage the marketing budget and allocation of spend across the various channels/tactics

Partner Management

Partner with Aeroplan to ensure key priorities and objectives are aligned and delivered against
Collaborate and influence external and internal stakeholders to gain buy-in on key projects and campaigns
Develop content for business updates and quarterly joint marketing reviews with both internal and Aeroplan teams

Campaign/Channel Management

Deliver marketing campaigns from conception to implementation
Work with creative agencies and internal stakeholders to develop and execute winning marketing communication strategies
Analyze quantitative and qualitative data to develop and recommend best practices to improve future campaign performance

Minimum Qualifications:

University degree in Marketing / Business / Commerce, or equivalent combination of education and business experience
Minimum 2-year experience in an equivalent marketing position
Previous digital marketing and/or partner management experience is an asset
Strong analytical abilities, with proven proficiency in interpreting and deriving insights from complex data
Ability to collaborate with and influence cross-functional teams and external partners
Strong communication skills with experience in developing and delivering presentations to peers and senior management
Ability to work well in an autonomous environment with skillsets to juggle and prioritize concurrent initiatives
Superior attention to detail

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.