Senior Analyst, SEO

Addison, TX

***This role can be located in Dallas, TX, or McLean, VA***

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

The SEO team manages the four pillars of Search Engine Optimization (Technical, Content, Local, Global) to maximize natural search visibility in the search engines delivering high channel performance to Hilton’s Portfolio of brands. As the Senior Analyst for the SEO team, you will be primarily focused on supporting strategic technical enhancements and assisting in delivery through Product teams. You will help to monitor crawling, support team-specific focuses, perform site audits, monitor metrics, enhance reporting, and discover opportunities to grow natural search traffic and conversions across Hilton websites.

More specifically, you will:

  • Find opportunities and make data-driven decisions that drive traffic and conversion.
  • Research, develop, and help drive large-scale solutions and test-and-learn opportunities.
  • Help perform SEO research, site audits, and prioritize actionable platform changes.
  • Communicate complex topics to a non-technical audience.
  • Assist in providing SEO best practices in alignment with current technical principles.
  • Perform keyword research to inform live content updates and upcoming business initiatives.
  • Evangelize SEO best practices between cross-functional teams to broaden channel potential.
  • Assist in reporting that assesses the impact of content initiatives, technological enhancements, and deep dive into performance trends.
  • Stay up to date on SEO trends and standards while identifying potential opportunities.

What are we looking for?

We believe success in this role will demonstrate itself through the following attributes and skills:

  • Deep understanding of SEO research, content, and optimization
  • Proven, proactive self-starter with strong verbal and written communication skills
  • Outstanding interpersonal skills and the ability to run multiple projects at a time
  • Strong analytical skills with the initiative to resolve issues effectively and seek opportunities to improve existing processes
  • Team mindset with an ability to build positive relationships, exhibit tact, and earn trust
  • Patient and willing to learn the ins and outs of a large enterprise
  • Real passion for travel, hospitality, and providing excellent customer service

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

  • Three (3) years of professional experience
  • Two (2) years in an SEO marketing role
  • Proven track record in successfully collaborating with diverse teams and balancing multiple projects under tight deadlines
  • General understanding of website crawling, redirects, etc.
  • An ability to lean into and discover proactive solutions through critical thinking and problem-solving abilities
  • Strong knowledge of SEO best practices

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

  • BA/BS Bachelor’s Degree
  • Experience with SEO tools like seoClarity, BrightEdge, Screaming Frog
  • Experience using business tools such as Adobe Analytics, Google Search Console, JIRA
  • Experience with Python to present data
  • Experience in Enterprise SEO strategy execution
  • Excellent time management and organization skills

What is it like working for Hilton?

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blogand Instagram to learn more about what it’s like to be on Team Hilton! 

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of their role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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