SEM Marketing Manager

Remote (United States)

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives. 


As a SEM Marketing Manager on the Consumer Marketing team, you'll manage and scale our paid search campaigns on Google and Microsoft to drive students to our online degrees and drive revenue for Coursera through paid new customer acquisition. You will own and scale our current efforts across all these two ad platforms, and pilot new paid advertising opportunities in Google Ads to attract new paying customers for Coursera.


To be successful in this role, you will drive the roadmap for paid acquisition for your channels, be responsible for managing a budget that hits acquisition targets consistently, and work cross-functionally with brand, regional marketing teams in India and EMEA, data science, product and media agency partners (as needed) to ensure we are driving performance and effectively communicating our brand.


Responsibilities:

  • Own and drive paid user acquisition for our consumer business segment via Google and Microsoft Ads.
  • Report and analyze campaign performance on a weekly and monthly basis; develop insights and present quarterly business reviews. Identify the highest impact testing opportunities.
  • Collaborate with SEO, Brand, Data Engineering, Product and Data Science to ensure that we are driving incremental ROI-positive performance while effectively communicating our brand.
  • Collaborate with regional teams to ensure their localized paid search campaigns support global targets in a cost-effective manner. Share and maintain global best practices that can be adapted regionally.
  • Partner with Data Science and Finance to understand LTV/CAC rates of the paid customers from SEM.


Basic Qualifications:

  • 3+ years of demonstrated history of owning performance marketing goals and cost-efficient management of marketing budgets using Google ads
  • 3+ years of experience with using data visualization tools, Excel, SQL to analyze campaign performance
  • Demonstrated history managing SEM campaigns in collaboration with SEO teams
  • Demonstrated history with Google Tag Manager for conversion tracking
  • Demonstrated history partnering with brand or creative teams to formulate campaign messaging


Preferred Qualifications:

  • SEM/PPC
  • SEO
  • Google Ads Certified
  • Google Tag Manager
  • SQL


If this opportunity interests you, you might like these courses on Coursera:


Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

 

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

 

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.

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