Retention Marketing Coordinator
We’re looking for a Retention Marketing Coordinator to help produce the cult-favorite Huckberry Newsletter, which sends to our community of 1M+ 3x per week. Each newsletter is chock-full of the best gear, brands, content, and diversions on the globe that day. This person will act as an assistant Editor-in-Chief, ensuring the right product/story is represented in the right way through compelling copy, point of view, and A+ imagery. The ideal candidate is a total gear nerd, highly organized, and doesn't let details slip through the cracks.
The Retention Marketing Coordinator reports to the Retention Marketing Manager / eCommerce Department. This is a highly visible role, requiring regular communication with departments across the organization, as well as senior leadership.
This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire
Responsibilities
- No day is the same–you will help manage the retention program end-to-end, from concept to deployment to performance analysis
- Brief and lead a talented group of 6-8 designers in weekly cycles to produce 2 emails per week + 4 SMS per month. This includes merchandising, input on positioning, distilling feedback from stakeholders, and scheduling the campaign
- Pull customer insights, data, seasonal merchandise, and personal perspective to influence product marketing that meet the moment
- Work cross-functionally to ensure channel merchandising balances both company initiatives and customer wants/needs
- Maintain communication with campaign managers and key stakeholders from planning to product launch
- Work with Retention Marketing Manager to implement opportunities to A/B test for optimization and to deepen customer relationships
- Identify and create systems/processes to that will improve launch strategy and cross-functional alignment
Requirements
- 2+ years experience in email marketing and/or digital merchandising
- Extremely detail-oriented, with past project management experience a plus
- Able to communicate clearly and effectively
- Experience with ESP – Klaviyo and/or Attentive experience is a bonus
- Comfortable with working with project management tools (Airtable a plus)
- Google Suite (primarily Google Docs and Sheets)
Benefits
- Medical, Dental, Vision benefits
- 401(k) with employer match
- WFH flexibility & hybrid office
- 30 day paid sabbatical at 4 years
- Summer Fridays
- Company sponsored weekly workouts
- Mental health support
- Paid Parental Leave in every state
- Paid Time Off & Paid Sick Leave
- Paid Volunteer Time Off to volunteer with an organization you're passionate about
- Generous employee discount