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Retail & Marketing Strategy Manager

Peoria, IL +2

Your Work Shapes the World at Caterpillar Inc. 


When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities.


We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. 


The  Retail & Marketing Strategy Manager plays a critical role in the success of the collective department driving key strategic initiatives and actions across Construction Industry Services Division (CISD) and across the enterprise. As a member of the leadership team, you will provide important and strategic input and facilitation, being a key enabler for the Department Head. 


This is a highly strategic role that relies on effective networking and exceptional interpersonal skills, as there is significant interdependency across Caterpillar with key business partners including CISD (all departments), MBDs (EXD, EMD, BCP), Component Product Groups, PSLD, Cat Financial, Global Service and the DSDs.


The Strategy Manager is diligently focused on delivery and execution, relying on their strategic perspective to assure the most relevant outcome and impact in order to drive Retail & Small Core STU growth.


The position often confronts complex issues or problems, which require careful analysis and diagnosis. Problems are often unique, and solutions can require non-traditional approaches. You will establish and then monitor general policies and guidelines for projects under your control to ensure specific management goals are met, and desired results are achieved. The position serves as an advisor/consultant to CISD Vice President. 

  • Leading strategy development to improve results for department and division positively impacting Retail & Small Core STU growth 
  • Leading on-going improvement of Retail 7 Deliverable framework and the linkage to the Dealer Retail & Small Core Services Growth Plans centrally in alignment with CISD Retail & Small Core Sales Support Managers 
  • Leading strategy and on-going support for Breakthrough #4 (Marketing Prioritized Service Events) and Breakthrough #5 (eCommerce Retail Customer Activation) 
  • Effective champion for Retail & Small Core Go-to-Market support related to Product with Core Services Development Team 
  • Coordinating and developing annual business plan and department expense budgets and results and coordinates rolling business management with Business Resources 
  • Managing metrics, dashboards and supporting management tools in place to monitor performance and develop processes to ensure rigorous data governance to maintain data integrity standards 
  • Planning and directing all Retail related projects viewed as critical to department and the enterprise including a standardized process to ensure alignment on “Why Retail” for dealers and internal business partners highlighting the burning platform and supporting financials 
  • Exceptional networking skills, being accessible, responsive and focused on delivery and execution 
  • Organize and facilitate leadership meetings, ensuring clear action items and timely follow-up 
  • Provide strategic guidance to Department Head, often leading (or co-leading) strategic initiatives that are outside of functional groups 
  • Attend various executive/department meetings to keep a pulse on the business and help connect the dots with others across the company 


Basic Qualifications: 

  • Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment. 
  • Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. 
  • Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. 
  • Experience across an enterprise including dealer facing/field roles 


Top Candidates Will Also Have: 

  • Advanced business degree 
  • Proven decision-making capabilities and significant knowledge of Caterpillar organization, associated accountabilities, product mix and line, market segments, customers, and competitors 
  • Exceptional organizational, analytical and project management skills 
  • Excellent communication, presentation, interpersonal and analytical skills; the ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization 
  • The ability to manage ambiguity, work autonomously, and multi-task in an agile and fast-paced environment 
  • Ability to distill high level communication into meaningful context and actions 
  • Consistently meeting ambitious deadlines and deliver high-quality work on schedule 
  • Ability to navigate and influence in a large matrix organization 
  • Maintains positive and can-do attitude and approach to work 
  • Strong facilitation skills 


Additional Details: 

  • Preferred Work Location: Dallas, TX, Peoria, IL; or Cary, NC. 
  • Domestic relocation packages are available to preferred location  
  • Caterpillar operates in a hybrid work environment, requiring a minimum of 3 days per week of onsite, in office work.  
  • Travel up to 25% may be required for this role. Travel will mostly be in North America, but may require international travel   


How We Support You (Employee Benefits) 

Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date). 


At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work. 


Your Work Shapes the World 

Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe. 


This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers. 


Posting Dates: 

September 11, 2024 - September 25, 2024 


Any offer of employment is conditioned upon the successful completion of a drug screen.    


EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. 


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