Retail Marketing Manager

Dyson Chicago, IL

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with an additional office Ann Arbor, Michigan. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.


About the role:

To drive long term growth at Dyson by developing and implementing comprehensive marketing and merchandising programs for strategic third-party retailers.

  • Author, agree and deliver the omni-channel strategy for key accounts
  • Draft retail strategy based on category analysis, retailer insights and sales objectives to inform account marketing, merchandising and event plans
  • Develop annual budget to support account initiatives and monitor spending monthly
  • Analyze complex problems, identify solutions and influence others to achieve positive outcomes
  • Create clear and compelling presentations to communicate strategies and plans to internal stakeholders and retailers
  • Execute projects flawlessly with focus on stakeholder, timeline and budget management


Record and report trade marketing activity for selected accounts

  • Ensure retail activity tracker and store master documents are up to date on monthly basis
  • Analyze campaign and in-store performance and report results with lessons learned
  • Adopt a test/learn/refine approach to trialing new activities to further understanding of shopper behavior


Coordinate omni-channel launches for new products

  • Develop account-specific merchandising plan in alignment with category strategy and global creative direction
  • Oversee new in-store POP materials and fixtures from authoring excellent briefs to flawless execution
  • Partner with retailers to create new product pages and refresh brand pages
  • Lead development of sell-in materials to internal and external stakeholders
  • Audit activities and tackle improvements needed to ensure consistency across touchpoints and flawless execution 


Drive business with key accounts through tailored marketing & merchandising programs

  • Collaborate with retailers and shopper media team to develop and execute annual marketing programs in line with Dyson category objectives and shopper insights
  • Identify and implement new fixture programs to elevate the Dyson presence in-store
  • Execute retailer events to convert employees and shoppers into Dyson brand advocates
  • Coordinate internal resources to support and deliver against agreed plans
  • Report results and lessons learned to inform future marketing strategy
  • Drive ‘out of the box’ thinking to deliver new and innovative marketing tactics


Drive quantification of trade marketing activity

  • Adopt a test/learn/refine approach to trialing new activities to further the business and roll out the most effective activities as best practice
  • Work closely with analytics team to understand financial feasibility of future projects as well as performance of completed projects
  • Seek opportunities to increase efficiency of marketing investments


Fulfil other duties as required Relish the opportunities to pick up new activities that fall broadly in the purpose of the role Fix things that you can see need fixing Identify problems and find solutions


About you:

  • 5+ years of marketing experience required.
  • Bachelor’s Degree required – not necessarily business related but must display good commercial acumen / relevant experience.
  • Ability to drive projects from concept through implementation, to analyze results and provide strong rationale for recommendations
  • Strong communication, presentation and influencing skills
  • Detailed organizational capability 
  • Experience working with in-store and online marketing materials including merchandising, POP, and .com
  • Strong commercial acumen
  • Ability to manage budget
  • Experience with MS Office – especially Excel / PPT
  • Can demonstrate a ‘can do’ / entrepreneurial attitude
  • Quick thinker to solve problems, draw financial conclusions and make fast, accurate decisions
  • Ability to deliver projects in full, on time, on budget and to the highest quality
  • Travel to key accounts required (1-2x month)
  • Must display the following Dyson behaviors:
  • Authentic – acting with integrity, respecting Dyson people and being responsible
  • Different – seeing opportunities where others see problems
  • Pioneering – Being brave, curious and embracing innovation


Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.


Financial benefits:

  • Dyson Matching RSP contributions
  • Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
  • Short-Term and Long-Term Disability
  • Employee Referral Program
  • Generous Dyson Product Discounts


Lifestyle benefits:

  • Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
  • Generous Maternity Leave Program
  • Employee Assistance Program


Health benefits:

  • Medical, Dental and Vision Coverage Options


Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer. #LI-DYSON


At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us


Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate. 

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