Retail Marketing Manager

Chicago, IL

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with an additional office Ann Arbor, Michigan. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.

About the role:

To drive long term growth at Dyson by developing and implementing comprehensive marketing and merchandising programs for strategic third-party retailers.

Author, agree and deliver the omni-channel strategy for key accounts
Draft retail strategy based on category analysis, retailer insights and sales objectives to inform account marketing, merchandising and event plans
Develop annual budget to support account initiatives and monitor spending monthly
Analyze complex problems, identify solutions and influence others to achieve positive outcomes
Create clear and compelling presentations to communicate strategies and plans to internal stakeholders and retailers
Execute projects flawlessly with focus on stakeholder, timeline and budget management

Record and report trade marketing activity for selected accounts

Ensure retail activity tracker and store master documents are up to date on monthly basis
Analyze campaign and in-store performance and report results with lessons learned
Adopt a test/learn/refine approach to trialing new activities to further understanding of shopper behavior

Coordinate omni-channel launches for new products

Develop account-specific merchandising plan in alignment with category strategy and global creative direction
Oversee new in-store POP materials and fixtures from authoring excellent briefs to flawless execution
Partner with retailers to create new product pages and refresh brand pages
Lead development of sell-in materials to internal and external stakeholders
Audit activities and tackle improvements needed to ensure consistency across touchpoints and flawless execution

Drive business with key accounts through tailored marketing & merchandising programs

Collaborate with retailers and shopper media team to develop and execute annual marketing programs in line with Dyson category objectives and shopper insights
Identify and implement new fixture programs to elevate the Dyson presence in-store
Execute retailer events to convert employees and shoppers into Dyson brand advocates
Coordinate internal resources to support and deliver against agreed plans
Report results and lessons learned to inform future marketing strategy
Drive ‘out of the box’ thinking to deliver new and innovative marketing tactics

Drive quantification of trade marketing activity

Adopt a test/learn/refine approach to trialing new activities to further the business and roll out the most effective activities as best practice
Work closely with analytics team to understand financial feasibility of future projects as well as performance of completed projects
Seek opportunities to increase efficiency of marketing investments

Fulfil other duties as required Relish the opportunities to pick up new activities that fall broadly in the purpose of the role Fix things that you can see need fixing Identify problems and find solutions

About you:

5+ years of marketing experience required.
Bachelor’s Degree required – not necessarily business related but must display good commercial acumen / relevant experience.
Ability to drive projects from concept through implementation, to analyze results and provide strong rationale for recommendations
Strong communication, presentation and influencing skills
Detailed organizational capability
Experience working with in-store and online marketing materials including merchandising, POP, and .com
Strong commercial acumen
Ability to manage budget
Experience with MS Office – especially Excel / PPT
Can demonstrate a ‘can do’ / entrepreneurial attitude
Quick thinker to solve problems, draw financial conclusions and make fast, accurate decisions
Ability to deliver projects in full, on time, on budget and to the highest quality
Travel to key accounts required (1-2x month)
Must display the following Dyson behaviors:
Authentic – acting with integrity, respecting Dyson people and being responsible
Different – seeing opportunities where others see problems
Pioneering – Being brave, curious and embracing innovation

Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

Dyson Matching RSP contributions
Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
Short-Term and Long-Term Disability
Employee Referral Program
Generous Dyson Product Discounts

Lifestyle benefits:

Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
Generous Maternity Leave Program
Employee Assistance Program

Health benefits:

Medical, Dental and Vision Coverage Options

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer. #LI-DYSON

At Dyson, it's about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.