Retail Ecommerce Marketing Manager

The Retail Ecommerce Marketing Manager role will take ownership of online retail marketing for North and South America to drive sell-through at our major retail partners which include Amazon, Best Buy, Target, and Walmart. The candidate in this role must have a strong consumer retail marketing background and thorough understanding of digital marketing tools and tactics.

Responsibilities:

Develop digital marketing programs to drive sell-through of Razer products to consumers.
Work closely with channel partners to create messaging to build brand awareness and drive purchase intent.
Partner with sales to profitably expand Razer's digital retail footprint.
Monitor ROAS (Return On Advertising Spend), and other performance metrics.
Help retail partners establish KPIs to measure marketing activity effectiveness.
Maintain working knowledge of best practices in marketing.
Identify and reach out to potential affiliates to support retail programs.
Research and formulates ways to optimize user experience.
Drive allocation of channel marketing funds to deliver the best ROI and deliver share growth.
Travel as needed – approximately 15% of the time.

Qualifications:

Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
5 years of work experience, with 3 years in ecommerce marketing.
Proficient in Microsoft Office, especially spreadsheets, database and reporting tools.
Demonstrated success in leading results-oriented retail ecommerce marketing programs and initiatives.
Experience with retail/online merchandising.
Strong analytical skills and ability to deliver a compelling actionable narrative.
Excellent verbal and written communication skills.
Presentation creation and delivery skills for internal and key account facing audiences.
Team player with ability to work cross-functionally.
Ability to prioritize multiple functions and tasks.