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Regional Vice President, Franchise Sales Development


Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Regional Vice President, Franchise Sales Development on the Franchise Sales - Foundation team. This team is responsible for meeting and exceeding growth goals through the conversion of existing hotels and sourcing new construction projects for Quality, Clarion, and Park Inn brands.

As a key member of this team, you will contribute to the development and growth of the Market Area Strategic Business Plan and execute against the plan by calling on prospective franchisees, developing relationships and networking with developers, third-party management companies, lenders, brokers, and industry groups, etc. within the geographical market area of CA, HI, NV.

Are you experienced in consultative and value-based sales (President’s Award winners, a plus)? Do you have business to business (B2B) sales experience in the hotel industry, hospitality, or franchising industry? We invite you to apply today for our Regional Vice President, Franchise Sales role today and #MakeItYourChoice.

Your Responsibilities


  • Provide input on the development of the Market Area Strategic Business Plan.  Execute against the Business Plan and build a pipeline of prospective franchisees to meet or exceed set goals/quotas for conversions and new construction projects of hotels.
  • Communicate and manage internal relations with Area Directors and other internal associates to foster growth opportunities for the assigned brand and Choice Hotels overall.
  • Manage the contract/approval process and collaborate with Franchise Administration and other internal resources to ensure timely information flow and application processing.
  • Assist franchisees with identifying financial programs, site selection, or partnership dollars.
  • Collaborates with Franchise Services to effectively upgrade/replace existing inventory in accordance with the Market Area
  • Plan and to ensure brand identity compliance.
  • Work and collaborate with the brand leaders and operations team to improve the quality of the deals brought into the pipeline as well as the overall performance of the brand.


  • Perform competitive and SWOT analyses of assigned Market Area.
  • Stay relevant with industry developments and market trends, while continuing to collaborate with your leader on adjustments to the Business Plan.
  • Build relationships in the Finance, Construction, Hotel Development, and other related communities in the assigned Market Area.
  • Actively participate in professional and industry groups that are recognized both internally with Choice Hotels and externally in the marketplace.
  • Represent Choice Hotels at franchise-related events, trade shows, etc.

Your Experience, Skills & Competencies

  • Bachelor's degree in Business, Marketing, or related field is preferred; OR equivalent experience.
  • 3-5 years of successful Hospitality franchise sales and/or Hotel development/real estate transaction experience within the geographic market area strongly preferred; OR a significant history of highly successful demonstrable B2B sales experience selling higher ticket/multimillion-dollar products or services through a multi-faceted complex sales process.  
  • Proficient in the use of MS Office applications such as Outlook, Word, PowerPoint, and Excel. Experience using CRM applications is desirable.
  • Demonstrated success in meeting or exceeding goals/quotas, driving business results, and broad-based business acumen and ability to collaborate with business leaders across organizational lines.
  • Strong negotiation and influencing skills.
  • Excellent communication and presentation skills.
  • Excellent interpersonal skills and demeanor.
  • Strong analytical skills.
  • Demonstrated knowledge of hotel Industry and competitive brands, as well as Choice Hotels’ brands, sales and marketing strategies and service offerings.
  • Possess a valid driver’s license with the ability to travel up to 75% of the time.
  • Must live within or be willing to relocate to the geographic market area.

Your Team

This is an individual contributor role that will report to the Vice President, Franchise Sales Development. You will have 12 peer teammates and collaborate with cross-functional departments on a regular basis.

Your Work Location

As our Regional Vice President, Franchise Sales Development you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in Rockville, MD, Scottsdale, AZ, or St. Louis Park, MN. Frequent nationwide travel will be required 75% of the time to represent Choice Hotels at franchise-related events, trade shows, conventions and visit franchisees, etc.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one.

At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.

About Choice Hotels Financial Performance

Total revenues were $425.6 million for third quarter 2023, a third quarter record and a 3% increase compared to the same period of 2022. Please click here to review highlights of our results.

*** PLEASE NOTE: This role is not eligible for sponsorship ***


Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

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