Regional Lead, Account Manager

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

We have an opening for a Regional Lead who will be responsible for driving projects and setting processes within their specific region. They will be the advocate for their region and work with our product team to find digital media solutions for our customers. They will work with various stakeholders and teams across the organization both locally and internationally. The Regional Lead will establish and strengthen key client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. Success in this position requires a focus on client service, the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers leveraging our unique ad product suite.

Job Description

1. Manage and develop a team of 30+ account managers to deliver results against set goals
2. Build scalable processes for our growing Account Management team
3. Take the initiative and operate with a high degree of autonomy
4. Manage and grow post-sale client relationships with advertisers of all sizes
5. Define processes and workflows that deliver amazing customer experiences
6. Develop solutions to address key operational challenges, customer pain points, and sources of friction
7. Serve as an escalation point for key customers issues
8. Coordinate with ad ops, product and R&D teams etc. internally to ensure a smooth and successful campaign execution
9. Monitor and analyze ad campaigns, and proactively take initiative to improve results
10. Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
11. Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
12. Share marketplace feedback and guide our advertising strategy
13. Support and work with the sales team on pre-sale research and pitch
14. Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
15. Work to manage custom programs or sponsorships with other departments internally and lead the custom content campaigns to ensure assets are distributed and delivered on time
16. Kick-off campaign with clients and manage all timelines, assets and opportunities for optimization
17. Maintain up-to-date knowledge of TikTok’s features and ad units
18. Serve as external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnership
19. Work and collaborate with diverse group of internal cross-functional teams
20. Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns

Qualifications

Job requirement

1. At least 10+ years of experience in account management/client services roles in digital marketing -- biddable network experience a plus
2. At least 5+ years of management experience of a team of 10 or more
3. Experience managing branding advertisers with a deep understanding of their challenges
4. Experience helping clients execute custom branded campaigns
5. Excellent collaboration skills
6. Able to proactively troubleshoot and problem solve quickly and through the proper escalation process
7. Ability to analyze data and identify insights to assess campaign performance
8. Proactive attitude with excellent project management, organizational, and analytical skills
9. Experience diagnosing and solving technical problems with product and engineering teams is a big plus
10. Experience in performance advertising in a role where you managed significant complexity and scaling challenges.
11. Experience in campaign management and set up
12. Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
13. Working knowledge of Microsoft Office: PowerPoint, Excel, and Word. Keynote knowledge a plus.
14. Experience with ad verification partners (IAS, DV, MOAT)
15. High attention to detail and very organized
16. Self-starter, a fast learner who has critical thinking
17. Have a passion for TikTok